Author:Siouxsie Jennett

3. Think Long Term

• Cultivate a relationship with your Celeb – Ideally, this is not a one night stand or a flash in the pan or a one hit wonder, and your celebrity is genuinely interested in supporting your cause.  Celebrities are typically pretty guarded because so many want a piece of them without giving anything in return.  Think about what you can do for your celeb.  If you’re a chocolatier, send him/her a box on a regular basis with a hand-written thank you note.  If you offer a service, get clever and dig into what your celeb in interested in outside of being a celebrity.  They are human, they have feelings, and they don’t want to be used.  They want to have a two-way relationship with cool people like you.  Show them how cool you are and how you’re interested in having a real, interesting, creative relationship.
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2. Be Responsive

Okay, so now the tweet goes out and all sorts of craziness hits the internet.  People are excited, they want to know more, they are begging for answers to questions from this 140 character tease… Now’s the time to take action and be responsive!