Crowdsourcing and the Silly Rabbit
In my role at Mambo I have the distinct pleasure of meeting marketing executives from a wide variety of organizations – from non-profit to B2B to consumer brands. And almost without fail, each one will stop me in mid-sentence as I’m waxing on about the benefits of social media, online marketing and the like, and say “what does that word mean”? That’s when I check my jargoned-tongue at the door and remember that I am supposed to be a communicator, an educator; but if my words are laced with industry slang that is indecipherable unless you’re an avid reader of the IAB SmartBrief or Jeremiah Owyang, I might as well be speaking in tongues. And really, that’s just not very helpful is it?