Author:Siouxsie Jennett

Aug 01 2013

Is Your Crisis Communications Go-Bag Packed?

A crisis can come even when least expected. An internal employee accidentally tweets on the company account. A disgruntled associate takes private information public. A video goes viral at an inopportune time. One customer’s complaint snowballs into a wave of negative feedback from followers. Are you prepared? In the rapid network of communication and social media, all businesses are at risk for a PR disaster to strike. No matter your company’s size, if you don’t have a crisis communications plan, a small spark could spread like wildfire and damage the reputation...

May 08 2012

Mambo Media Wins SoMe Awards for “Agency of the Year” and “Best ROI Under $10k”

by Siouxsie Jennett

We’d like to thank the SoMe Awards for a night we’ll never forget! Music, drinks, PhotoBlasting, hosting by Stephanie Stricklen - and if that wasn’t enough, Mambo won two SoMe Awards! The SoMe Awards celebrate innovative and effective social media projects, programs and campaigns. For the third year in a row, Mambo Media won the Agency of the Year award! Mambo’s entry was an organization-wide social media restructuring, which included conducting an analysis of the client’s market, giving thorough training and building consensus among the organization’s departments. The Agency of the Year award...

Bob’s Red Mill: Nonprofit Event

by Siouxsie Jennett

Overall Objective of the Campaign Bob’s Red Mill founders Bob and Charlee Moore gave the OHSU Foundation one of its largest pledges in its history – $25 million – to study childhood nutrition and obesity. The Bob and Charlee Moore Institute for Nutrition and Wellness at OHSU (Oregon Health & Science University) would lead the medical community, worldwide, in tackling childhood obesity. Mambo Media’s task was: Organize a team of communicators to promote the announcement/press conference – held on September 16, 2011 – via social channels Create a storm of local, social conversations so...

OHSU: Marketing Efforts Transformation

by Siouxsie Jennett

Overall Objective of the Campaign The Oregon Health and Sciences University (OHSU) is comprised of four main units of operation: Hospital, Medical School, Research, and Philanthropy. In each are countless smaller entities. For example, the Dental school is part of the Education unit; Doernbecher’s Children’s Hospital Foundation is under the Philanthropy unit; the Knight Cancer Institute is under both research and healthcare unit. Each unit, prior to OHSU’s engagement with Mambo Media, had its own small staff of frontline communicators and dedicated channels. For instance, the Knight Cancer Institute had its own...

Sage ERP X3: Social Media Restructuring

by Siouxsie Jennett

Overall Objective of the Campaign Approached by Sage ERP to develop a global social media strategy for their 17-country marketing and PR team, Mambo Media embarked on a long-term partnership with this world-wide ERP heavy hitter to create the most effective approach to modern marketing from a global perspective that could also be replicated across the multi-country landscape. Leveraging our well-established social media methodology, we worked with Sage to develop a highly-successful and ever-evolving social media strategy. Our first task, and the first step of our methodology, was to establish strategic goals...

Jan 30 2012

2012 Marketing Planning – 4 Business Realities to Consider, Parts 3 and 4

by Siouxsie Jennett

Catch up on Part 1 and Part 2 of Siouxsie’s 4-part series on 2012: The Year of Business Realities.

REALITY 3 – Smart Integration of New Tools

We so often see organizations paralyzed by the implementation of a new technology where so much time and energy was put into researching just the right solution and then somehow the actual implementation and training was treated as an afterthought. With the best of intentions, decisions were made, large budgets were spent, and now it’s up to the “doers” to implement and ensure the new solution is optimized to the highest level.

Jan 12 2012

2012 Marketing Planning – 4 Business Realities to Consider when Planning

by Siouxsie Jennett

In this four-part series I will share real business challenges we encounter in the organizations we work with and suggest how you might look at your business, staff and marketing endeavors differently with the goal of creating a more realistic and effective 2012. REALITY 2 – Invest in Human Resources It sounds so trite, so simple, but sadly education for our staff is often overlooked or the first thing cut in the jockeying for budget dollars. But let me ask you this: How many of your people are now expected to manage...

Author:Siouxsie Jennett

Is Your Crisis Communications Go-Bag Packed?

Mambo Media Wins SoMe Awards for “Agency of the Year” and “Best ROI Under $10k”

Bob’s Red Mill: Nonprofit Event

OHSU: Marketing Efforts Transformation

Sage ERP X3: Social Media Restructuring

2012 Marketing Planning – 4 Business Realities to Consider, Parts 3 and 4

2012 Marketing Planning – 4 Business Realities to Consider when Planning

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