Why You Should Give Tumblr a Tumble: My 5 Favorite Features

Tumblr is turning from a niche community of artists into a genuinely useful platform and social network full of brilliant writers, awesome blogs and big name brands. Some popular brands on Tumblr are; Travel Channel, Mashable, The New Yorker, FourSquare and Life to name a few. A few of the main selling points of Tumblr are:
Live Tweets from Future of Marketing

I virtually attended another Future of Marketing Virtual Conference put on by Sam Rosen of ThoughtLead. Below is my attempt to capture the most provocative, instructional and useful takeaways. This is only meant to whet the appetite. To listen to the recording, which I highly recommend, go to https://futureofmarketing.com/. A complete Twitter list of the […]
Mambo Media: SNCR Award Finalist

Mambo Media is honored to have been a Finalist for the 2010 SNCR Award of Excellence! The SNCR Excellence in New Communications Awards ceremony was held last weekend at Stanford University. This prestigious award honors organizations for their innovative use of social media and Internet communications technologies.
Voter Smackdown: Google AdWords vs. Facebook Ads

We get a kick out of politics at Mambo Media, so we were thrilled to be asked to design online ad campaigns for an initiative on the November 2010 ballot in Washington State. The client asked us to spend an equal amount of money on Google AdWords and Facebook Ads. And that was the […]
Like Yin and Yang: B2B Social Media and Search

The BtoB Magazine webinar on “Finding B2B Marketing Success Integrating Social Media and Search Marketing” was right up Mambo Media’s alley. Here are key takeaways from the Sept 16 event:
On the Road to CLASS

So we packed up the truck full of lighting gear, microphones and our Canon 7D (with lots of RedRock Micro rigging) and hit the road to interview teachers and administrators in three different Oregon public school districts. Over two days, we conducted a dozen interviews and collected B-roll footage from schools and administrative offices in […]
Facebook SEO: Personalization and Search

Last night, my husband’s cell phone rang and he didn’t recognize the caller’s number. Because he enjoys harassing telemarketers (and because he was being “funny”), he answered, “Hola.” There was a brief pause, then a recording came on in rapid-fire Spanish. Since the only word of Spanish my husband speaks is “Hola,” the telemarketer’s message wasn’t very effective. […]
Micro-Fundraising Through Mobiles: 5 Apps

The Haiti earthquake wasn’t the beginning of mobile fundraising, but it certainly was the first time it popped into the national consciousness at such a large scale. Since then, it’s continued to gain traction and popularity with NGOs and your average Joe alike – and even your occasionally political fundraising event.
How to Handle a Social Media Heckler

Social Media encourages transparency. It encourages sharing. It encourages feedback. It is dependent on User-Generated Content. It is every company’s worst day at the office when a consumer or detractor attacks their company or product publicly on a blog, a forum, or on twitter.com. It is one thing if the complaint is based on experience versus […]
Building the Pacific Northwest. Elegantly and Efficiently.

Lease Crutcher Lewis is a family business with a rich history dating back almost 125 years. With offices in Portland and Seattle, they are responsible for countless high-profile and landmark building projects in the Pacific Northwest including the still-used main terminal at Sea-Tac Airport. A company with a strong vision and solid values, Lease Crutcher […]