Our Portland Story: Capturing the Feel of the City
We’d like to welcome guest blogger Melissa Delzio! Melissa is an Art Direction Associate at Mambo Media and creator of the new book Our Portland Story. Listen to her podcast on OPB Q&A with Geoff Norcross here. It all started with a question, “What ONE thing do you love about Portland?” It was a question I often asked […]
Portlandia: Use Hashtags to Drive Conversation Around Your Brand
Portlandia gets rave reviews from locals and TV critics for its satire of Mambo Media’s hometown. Now, we weigh in on the creative and contagious way IFC has used hashtags in Twitter to ensure the show gets buzz. Most use hashtags as a way to tap into the larger conversation on Twitter, but many brands […]
Super Bowl Ads Engage Social Media to Extend Their 30 Seconds
With a viewership of over 100 million, the Super Bowl represents destination television at its best. Recognizing the event as a once-in-a-year opportunity to show us their best, smart brands have leveraged social media to pique viewer interest before The Big Game even kicks off and to retain it long after the big play at […]
Why Jumo? Social Networking for Nonprofits
Jumo is worth testing if you are a non-profit. For starters, it’s not just another social network that will further stretch your resources. Beyond the initial setup, Jumo requires almost no maintenance. Your activity on other social networks such as Twitter and Facebook feed your supporter’s Jumo homepage and email updates. Jumo’s true appeal to […]
The Road to Purchase: How to Create a Touchpoint Strategy
Touchpoints – moments that customers or prospects interact with a brand – are a critical element in any customer-centric marketing strategy. The goal is influence the customer at every point of contact, be it at the store, through social media content or via customer service.
How to Get Started on Quora
A friend of mine who owns a small business recently asked, “I was so proud when I figured out how to interact with people on Twitter and Facebook. Now am I supposed to be doing something on Quora?” We discussed her goals and how she felt about spending some time at “the place people go […]
New Year’s Resolutions: Make them Fun!
The newest addition to our team, Mary Rarick comes to Mambo with a B.A. in English, a teaching certificate and a background in publishing, project management and education. Most recently, Mary was the Managing Editor for Portland Family Magazine and Goodness. A self-acknowledged social media addict, she is thrilled to be helping companies foster and engage […]
JumpStart Your Social Media Marketing in 2011
Wouldn’t it be great if you could hire an award-winning social media strategy firm for 3 months to help you jumpstart your online presence? Mambo Media’s new JumpStart packages are for businesses new to social media or those that need to re-energize their social media presence for 2011.
8 Top Client Achievements in 2010
Dear Friends and Colleagues, What a year it’s been! While the economy was not at its strongest, our clients still managed to be tremendously successful. Below are a few highlights of their incredible accomplishments in 2010. And here’s wishing you all a very happy and thriving 2011!
In the Age of Generica, What’s a Brand to Do?
Last month, Harris Interactive released startling results regarding how consumers are cutting back during the economic slowdown: https://www.harrisinteractive.com/NewsRoom/HarrisPolls/tabid/447/ctl/ReadCustom%20Default/mid/1508/ArticleId/624/Default.aspx Everything from forgoing regular visits to the salon to skipping the Starbucks run in the morning seems to have been impacted by the economic and unemployment mood. See this chart for all the details:
