Crowdsourcing and the Silly Rabbit
In my role at Mambo I have the distinct pleasure of meeting marketing executives from a wide variety of organizations – from non-profit to B2B to consumer brands. And almost without fail, each one will stop me in mid-sentence as I’m waxing on about the benefits of social media, online marketing and the like, and […]
From Proposal to Premiere: Scripting Your New Video
Mambo Media has recently completed a number of short video production projects to support both external and internal messaging goals for our clients, and it has struck me how much time it takes to develop the script for even a short (2 minute) video.
Social for Search: How to Fail
You’ve heard of the term “Social for Search,” right? The idea is that your social media marketing efforts can be used to improve search engine rankings for your properties. How?: 1. Use a listening system to find keywords that are being used in your space 2. Research those keywords and find others around them: What […]
What is the Monetary Value of Your Facebook Fan?
GigaOM published a summary of the Syncapse study that estimates the value of a Facebook fan – in real dollars. Syncapse, a marketing measurement firm, took the top 20 brands on Facebook, then polled the fans about their purchase behavior, brand perception and referral levels. The study can be read in full here.
Working for a Green Economy
Marylhurst University’s mission (located in Portland, Oregon) is to “embrace business education as a transformative process.” Their MBA program in sustainable business is doing just that – transforming the way people approach the concept of “doing business.” Being GREEN isn’t an option anymore, its a necessity.
Website Redesign for Data Basin
The Conservation Biology Institute (CBI) is a passionate group of scientists and conservation professionals based in Corvallis, Oregon. CBI created an online system that connects users with spatial datasets, creating a knowledge-sharing environment for scientists worldwide – called Data Basin.
Social Media: Should Small Businesses Train or Hire?
I recently answered this LinkedIn question and wanted to share my response with you: As a small business, do you want to be trained on how to use social media or hire a social media strategist to implement it for you? Great question, Cynthia. I manage an online marketing firm that specializes in social media […]
The Zen of an Audit
One of the first activities of Mambo’s Social Media program is the audit. With the audit we take a 20,000 feet view of a client’s marketplace, consumers, communication issues and competition in social media. We discuss what is working and what isn’t; where there is whitespace in the market; and how to capitalize on these […]
Hopping on the Twitter Train
Out of all social media tools, Twitter is probably the one that people have the most difficult time warming up to and understanding. It has a special quality that makes nearly anyone feel like they have no idea what they are doing. That was certainly the way I felt before I arrived at Mambo. During […]
Step-by-step SEO strategy
As you can tell by my post title, I enjoy alliteration whenever I can get away with it! I recently responded to a question posted on LinkedIn Answers, and I wanted to share my response. The question was posted by Brett Burky: What do you think is the best step-by-step process for SEO? I’m […]
