Social Media Strategy Tag

Nov 22 2010

Live Tweets from Future of Marketing

I virtually attended another Future of Marketing Virtual Conference put on by Sam Rosen of ThoughtLead. Below is my attempt to capture the most provocative, instructional and useful takeaways. This is only meant to whet the appetite. To listen to the recording, which I highly recommend, go to https://futureofmarketing.com/. A complete Twitter list of the speakers can be found here: https://twitter.com/#!/LyndonHaselhuhn/the-future-of-marketing-virtual-conference.

Sep 15 2010

Facebook SEO: Personalization and Search

by Mambo Media

Last night, my husband’s cell phone rang and he didn’t recognize the caller’s number. Because he enjoys harassing telemarketers (and because he was being “funny”), he answered, “Hola.”

There was a brief pause, then a recording came on in rapid-fire Spanish. Since the only word of Spanish my husband speaks is “Hola,” the telemarketer’s message wasn’t very effective. But that’s not the point.

Aug 23 2010

How to Handle a Social Media Heckler

by Mambo Media

Social Media encourages transparency. It encourages sharing. It encourages feedback. It is dependent on User-Generated Content.

It is every company’s worst day at the office when a consumer or detractor attacks their company or product publicly on a blog, a forum, or on twitter.com. It is one thing if the complaint is based on experience versus if it is baseless, untrue and, well, just plain old vindictive.

Jul 01 2010

What is the Monetary Value of Your Facebook Fan?

by Mambo Media

GigaOM published a summary of the Syncapse study that estimates the value of a Facebook fan – in real dollars. Syncapse, a marketing measurement firm, took the top 20 brands on Facebook, then polled the fans about their purchase behavior, brand perception and referral levels. The study can be read in full here.

Jun 09 2010

Social Media: Should Small Businesses Train or Hire?

by Siouxsie Jennett

I recently answered this LinkedIn question and wanted to share my response with you:

As a small business, do you want to be trained on how to use social media or hire a social media strategist to implement it for you?

Great question, Cynthia. I manage an online marketing firm that specializes in social media and we recommend to our small businesses that they use us very strategically.

May 27 2010

Hopping on the Twitter Train

by Mambo Media

Out of all social media tools, Twitter is probably the one that people have the most difficult time warming up to and understanding. It has a special quality that makes nearly anyone feel like they have no idea what they are doing.

That was certainly the way I felt before I arrived at Mambo. During my first week as an intern I had an internal battle with myself over whether it was necessary to open my own personal account. Weighing on one side was the fact that I was an intern at a social media marketing company, and should probably be using social media.

May 03 2010

When Celebrities Tweet: 3-Point Strategy to Leverage Celebrity Power, Part 3

by Siouxsie Jennett

3. Think Long Term

Cultivate a relationship with your Celeb – Ideally, this is not a one night stand or a flash in the pan or a one hit wonder, and your celebrity is genuinely interested in supporting your cause. Celebrities are typically pretty guarded because so many want a piece of them without giving anything in return. Think about what you can do for your celeb. If you’re a chocolatier, send him/her a box on a regular basis with a hand-written thank you note. If you offer a service, get clever and dig into what your celeb in interested in outside of being a celebrity. They are human, they have feelings, and they don’t want to be used. They want to have a two-way relationship with cool people like you. Show them how cool you are and how you’re interested in having a real, interesting, creative relationship.
Continue reading

Apr 28 2010

When Celebrities Tweet: 3-Point Strategy to Leverage Celebrity Power, Part 2

by Siouxsie Jennett

2. Be Responsive

Okay, so now the tweet goes out and all sorts of craziness hits the internet. People are excited, they want to know more, they are begging for answers to questions from this 140 character tease… Now’s the time to take action and be responsive!

Mar 12 2010

Getting Started in Social Media: A Mambo checklist

by Mambo Media

Conversations about your brand are happening – whether you partake or not. What are customers and competitors saying? How can you differentiate your company from all that chatter? Where, online, are these conversations happening?

Mambo has chosen ten social media techniques as business-critical for today’s marketplace.

1. Listen to Conversations on Social Media. Run a social media monitoring program to keep tabs on chatter about your product or company. Discussions and opinions are happening on forums, Facebook, blogs and a slew of other sites – hear what they are saying so you can respond strategically.

2. Join Other Thought Leaders. Set-up a personal and company profile on Linkedin.com. Contribute to “Groups” and “Answers” discussions. This builds awareness for your company, establishes your brand voice, and most importantly, positions your personnel as thought leaders in the industry. LinkedIn participation also boosts SEO presence and raises awareness in your industry.

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