Mambo Media One of Top 10 Marketing Automation Solution Providers
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November 2, 2015
Case Study: How to Drive Conversions with a Holiday Discount Campaign
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October 28, 2015
It’s Time to Start Your Year-End Fundraising Strategy
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October 28, 2015
How to Analyze Google Analytics Data like a Boss
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October 21, 2015
Google Analytics is a powerful tool for providing insights into how visitors find and interact with your website. Harnessing this power can positively impact your company’s bottom line.
But with so much data at your fingertips, it can be overwhelming to know what to focus on and the best way to collect and report on that data.
Building Google Analytics Dashboards that will do your Reporting Heavy Lifting
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October 21, 2015
In our previous blog post we explored the concept of Google Analytics dashboards and how they can help make your monthly reporting faster and easier. In this post we’ll dive into how to build Mambo Media’s favorite dashboard widgets in the three dashboards we find most useful.
How Leading Marketers are Doing Inbound Right: 6 Stats from State of Inbound 2015
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October 13, 2015
As 2015 comes to a close, we’ve seen that more companies, marketers and salespeople are embracing the inbound philosophy than ever before—but not all are achieving success.
We’ve collected 6 statistics from the most successful inbound marketers and explore what they are doing right from the upcoming State of Inbound 2015 report. Want a copy of the full report? Enter your email below and we’ll send you a copy as soon as it’s published.
How Do I Prepare for Marketing Automation?
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October 6, 2015
We’re in the early days of marketing automation. In fact, I believe that marketing automation (MA) adoption is today where social media adoption was in 2004. VentureBeat reported just last year that only about 3% of non-tech companies have adopted marketing automation.
Gen Z is Here – Quick! Pay Attention.
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September 29, 2015
The Five Things College Websites Should Provide
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September 23, 2015
HubSpot Inbound 2015 Highlights
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September 18, 2015
Over 14,000 marketing and sales professionals descended on the Boston Seaport last week to learn, network, and evangelize inbound marketing and sales at HubSpot Inbound 2015!
While the keynotes included notable speakers (and sales and marketing staples) Seth Godin and Daniel Pink, this year also included omnichannel celebrities such as Aziz Ansari, Amy Schumer, Marc Maron and Sophia Amoruso. Needless to say, this year’s speaker lineup made for both an educational and hilarious conference. Here are a few of my favorite observations from a joyous week of Inbound inundation.