Mambo Media’s 2017 Digital Marketing Trends: Part 1
It’s once again time to reflect on the year that was and then turn our focus and attention to our goals and plans for the New Year! Mambo Media relishes being at the forefront of technology. We know the importance of shifting marketing strategies as new technologies emerge and consumer behaviors change. We’ve tapped our […]
Everything You Need to Know About the New Google Possum Update
By Wendy Hwang A few weeks ago, Google released a new algorithm update affecting its Local Search results, also known as Google Places, Map Pack, and Google Maps. The algorithm was dubbed “Google Possum” by the SEO industry. Prior to the update, it had been extremely difficult for businesses located outside city center limits to appear in […]
Phoning It In – Google’s New AdWords Update Means Much More on Mobile
Co-authored by Wendy Hwang Did you have a chance to watch Google’s Performance Summit in late May? Because we did, and we are buzzing with excitement at the groundbreaking new changes Google is about to implement to AdWords. Let’s discuss! Make it mobile, like yesterday Google announced that its search traffic is […]
Instagram’s New Algorithm: A Perfect Opportunity For You To Reassess Your Content Strategy
Co-authored by Jana Kopp There’s always been a certain purity to Instagram. Since its inception in 2010, the social media platform’s simplicity was a tremendous allure to users. A consistent stream of photos in precise reverse chronological order was a draw that accumulated over 400 million active Instagrammers in a mere six years. […]
Infographic: Baby Boomers, The Transformation Generation
With all the hoopla around Millennials and Gen Z, it may be tempting to focus all your strategic efforts on impressing these digital natives. But don’t! Baby Boomers, aged 52-70, are America’s second largest generation, have had a significant influence on our notion of the modern consumer, and yes, they are digitally connected. Here […]
Infographic: Meet Gen Z
Are you currently marketing to Gen Z? This generation, comprised of teens and kids 18 years old and younger, is currently 60 million-strong and already has huge spending power and economic influence. Take a look at Mambo’s latest infographic to learn more about these marketing game changers or read our blog post that outlines some of their values, needs and behaviors.
Tips to Break through Your Blogger’s Block
There are a many articles available that can provide you with topic ideas if you’re feeling uninspired and don’t know what to blog about. But be warned—this blog is not one of them! Here, we’ll address how you can break through your writer’s block to be productive and maybe even prevent it from happening […]
Vlog: Millennial Marketing Tips
Mambo Media’s CEO, Siouxsie Jennett, discusses Millennial demographics, buying behaviors and how brands can engage these digital natives.
First of Year Recommended Reads: Digital Marketing Edition.
The holidays are a great time to kickback, unplug and catch up on some light digital marketing reading. This year, Mambo Media’s CEO, Siouxsie Jennett, has shared a few of her favorite marketing articles that she read over the holidays. Did you read a great article that you’re dying to share? Post it in the […]
Mambo Media’s 2016 Marketing Trends: Part 2
In Part 2 of Mambo Media’s Marketing Trends blog series, we’ve rounded up a few more of Mambo’s leading experts to share their 2016 marketing predictions. Did you miss part 1 of our Marketing Trends blog series? Click here to read it first. Allison Dyer, Mambo Media VP of Marketing Transformation Services […]
