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Marketing Automation & Lead Generation

Oct 01 2012

Rules of Thumb for Email Fundraising

Online fundraising has multiple benefits for a non-profit. Email marketing has been gaining traction in fundraising since it boosts ROI with its manageable costs, and as the primary driver of web traffic to a giving page. Many fundraisers deploy direct mail content and tactics in email marketing, but Mambo recommends taking advantage of the differences of email, rather than developing content for it as an after-thought. There are five basics your non-profit can do to maximize online giving: 1.  Tempt your constituents with an enticing subject line. Motivate them to want to open...

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Sep 14 2012

“Mobile First” in Site Design

While attending the Online Marketing Summit in San Diego, Mambo learned of a new-ish approach to website design. “Mobile First,” conceived by Luke Wroblewski, suggests UX designers and marketers create for mobile devices before the desktop experience. More often than not web creators begin with the desktop design and then, as an afterthought, re-cast the design for mobile devices. Here are three reasons to reverse this design process: #1: Mobile is the New Website It has taken a few years, but a recent report by IDC & Gartners shows PC sales eroding...

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Sep 04 2012

Building Trust in Your Mobile Relationship

Would you invite a stranger into your house, to join you for dinner, ride in your car, attend your work meetings?  Probably – hopefully – not.  Certainly  you wouldn’t invite them to sleep next to you, ever-present on your nightstand.  But, with smart phones and mobile devices going everywhere you go, this is the level of intimacy you build with customers through mobile marketing.  This is a relationship marketers need to respectfully cultivate in order to be successful.   Marketing tools and channels are evolving toward accessing and using more data, not...

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Jul 31 2012

Facebook’s Fast Track to Mobile Ads

Gone are the days of Facebook’s freewheeling approach to launching and implementing new features without a concrete strategy for monetization. The post-IPO landscape is dotted with investors demanding ROI, leaving Facebook in a perpetual struggle to find new avenues for revenue sources. Despite the controversy of Facebook ads efficacy, a recent ComScore study helped to alleviate skeptics and anxious investors' concerns. See our weekly roll-up for a collection of articles on the topic. Mobilize or Perish Zuckerberg admitted that Facebook missed the mobile bus, and is now scrambling to catch up. More...

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Facebook Eyes Google’s Pie

Every week there is another article on the failure of Google+, whether it’s a complaint of the absence of users, its slow rate of adoption, its lack of features, or a proclamation of its death, which has been falsely declared since its inception. While it appears it will be a long time before it reaches the size of Facebook, you can be sure that Facebook is closely watching its every move as social signals become more relevant off of the social networks themselves. Google leverages their massive collection of user-data to...

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Nov 23 2011

Design for Mobile: Predictions for 2012

Will Design for Mobile Soon Be More Important than Design for Desktop Environments? In 2010, Mary Meeker of Morgan-Stanley predicted that mobile web would outpace desktop web in five years[1]. Gartner’s recent prediction takes it a step further, stating that it will happen by 2013[2]. Currently, mobile design is an afterthought: design a fancy desktop experience, eliminate a few elements that interfere with mobile experiences and voila! This approach doesn’t take into account mobile users’ real need: a mainline to topical, useful information so they can put their phone back in...

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Aug 22 2011

Will Adobe Flash Survive the Era of the Mobile Internet?

Adobe vs. CSS Savvy web designers continually produce beautiful, elegant designs that play to the strengths of their medium. For designers that want pixel-perfect control over their designs, the only go-to for most of that time has been Adobe’s Flash platform. Lately, Adobe has taken a lot of flack over their proprietary design tool. To its credit, Flash has had clear benefits over CSS for many designers, but since the advent of CSS3 and HTML5, standards-compliant designing for the web has come into its own. Can Flash still boast those benefits,...

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Jun 28 2011

Social Commerce Tools and Trends

A morning at Portland State University with Meridian, ShopIgnighter, MonsoonWorks, Groupon and Mambo Media Despite the early morning hour, there were many lively presentations on Social Commerce to be heard last week at the Portland State University Digital Marketing Breakfast.  Boasting a docket full of Portland-based companies, the talk of Social Commerce was both enlightening and, to be frank, heartening that there is growth in creative technologies coming out of P-town. The Social Commerce Speaker Line Up MONSOONWORKS Jeff Krueger of MonsoonWorks kicked off the event emphasizing the power of referral networks and social...

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Dec 16 2010

In the Age of Generica, What’s a Brand to Do?

Last month, Harris Interactive released startling results regarding how consumers are cutting back during the economic slowdown: http://www.harrisinteractive.com/NewsRoom/HarrisPolls/tabid/447/ctl/ReadCustom%20Default/mid/1508/ArticleId/624/Default.aspx

Everything from forgoing regular visits to the salon to skipping the Starbucks run in the morning seems to have been impacted by the economic and unemployment mood.  See this chart for all the details:

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