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Marketing Automation & Lead Generation
Jul 31 2012

Facebook’s Fast Track to Mobile Ads

by Mambo Media

Gone are the days of Facebook’s freewheeling approach to launching and implementing new features without a concrete strategy for monetization. The post-IPO landscape is dotted with investors demanding ROI, leaving Facebook in a perpetual struggle to find new avenues for revenue sources. Despite the controversy of Facebook ads efficacy, a recent ComScore study helped to alleviate skeptics and anxious investors' concerns. See our weekly roll-up for a collection of articles on the topic. Mobilize or Perish Zuckerberg admitted that Facebook missed the mobile bus, and is now scrambling to catch up. More...

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Nov 23 2011

Design for Mobile: Predictions for 2012

by Mambo Media

Will Design for Mobile Soon Be More Important than Design for Desktop Environments? In 2010, Mary Meeker of Morgan-Stanley predicted that mobile web would outpace desktop web in five years[1]. Gartner’s recent prediction takes it a step further, stating that it will happen by 2013[2]. Currently, mobile design is an afterthought: design a fancy desktop experience, eliminate a few elements that interfere with mobile experiences and voila! This approach doesn’t take into account mobile users’ real need: a mainline to topical, useful information so they can put their phone back in...

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Aug 22 2011

Will Adobe Flash Survive the Era of the Mobile Internet?

by Mambo Media

Adobe vs. CSS Savvy web designers continually produce beautiful, elegant designs that play to the strengths of their medium. For designers that want pixel-perfect control over their designs, the only go-to for most of that time has been Adobe’s Flash platform. Lately, Adobe has taken a lot of flack over their proprietary design tool. To its credit, Flash has had clear benefits over CSS for many designers, but since the advent of CSS3 and HTML5, standards-compliant designing for the web has come into its own. Can Flash still boast those benefits,...

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Jun 28 2011

Social Commerce Tools and Trends

by Siouxsie Jennett

A morning at Portland State University with Meridian, ShopIgnighter, MonsoonWorks, Groupon and Mambo Media Despite the early morning hour, there were many lively presentations on Social Commerce to be heard last week at the Portland State University Digital Marketing Breakfast.  Boasting a docket full of Portland-based companies, the talk of Social Commerce was both enlightening and, to be frank, heartening that there is growth in creative technologies coming out of P-town. The Social Commerce Speaker Line Up MONSOONWORKS Jeff Krueger of MonsoonWorks kicked off the event emphasizing the power of referral networks and social...

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Dec 16 2010

In the Age of Generica, What’s a Brand to Do?

by Mambo Media

Last month, Harris Interactive released startling results regarding how consumers are cutting back during the economic slowdown: https://www.harrisinteractive.com/NewsRoom/HarrisPolls/tabid/447/ctl/ReadCustom%20Default/mid/1508/ArticleId/624/Default.aspx

Everything from forgoing regular visits to the salon to skipping the Starbucks run in the morning seems to have been impacted by the economic and unemployment mood.  See this chart for all the details:

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Sep 01 2010

Micro-Fundraising Through Mobiles: 5 Apps

by Mambo Media

The Haiti earthquake wasn’t the beginning of mobile fundraising, but it certainly was the first time it popped into the national consciousness at such a large scale. Since then, it’s continued to gain traction and popularity with NGOs and your average Joe alike – and even your occasionally political fundraising event.

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Aug 02 2010

Crowdsourcing and the Silly Rabbit

by Siouxsie Jennett

In my role at Mambo I have the distinct pleasure of meeting marketing executives from a wide variety of organizations – from non-profit to B2B to consumer brands.  And almost without fail, each one will stop me in mid-sentence as I’m waxing on about the benefits of social media, online marketing and the like, and say “what does that word mean”?  That’s when I check my jargoned-tongue at the door and remember that I am supposed to be a communicator, an educator; but if my words are laced with industry slang that is indecipherable unless you’re an avid reader of the IAB SmartBrief or Jeremiah Owyang, I might as well be speaking in tongues.  And really, that’s just not very helpful is it?

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Jul 14 2010

Social for Search: How to Fail

by Mambo Media

You’ve heard of the term “Social for Search,” right?  The idea is that your social media marketing efforts can be used to improve search engine rankings for your properties.  How?: 1.  Use a listening system to find keywords that are being used in your space 2.  Research those keywords and find others around them: What keywords are people actually using in searches? How are your competitors using keywords? What does recent trending look like for those keywords? 3.  When you’ve narrowed down your top keywords, use them everywhere in your social media marketing content. Sounds like a...

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