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Marketing Automation & Lead Generation

Dec 30 2014

Part Two: How to Convert Qualified Leads to Brand Advocates

In our previous blog post of this series, we examined the methodology, tactics, and tools for attracting and converting visitors into qualified leads. Now that you’ve created great content for your well-researched personas and convinced them to complete a form to download your high-value content offer, what’s next? If a salesperson calls them pre-maturely, with nearly 50% of consumers not yet ready to purchase, you risk creating a negative experience for your potential customer, or worse, losing the deal.

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Oct 15 2014

HubSpot’s Inbound 2014 Highlights: Keynote Speakers

10,000 marketers descended on this year’s Inbound 2014, in the heart of downtown Boston. With nearly double the attendance of last year, this turnout legitimizes the acceptance of the inbound methodology and the shifting power of consumers. Providing education and value to your audience continues to be the foundational element of a solid content marketing strategy, and topics such as personalization and real-time marketing have gone from experimental to mainstream. The sessions were jam-packed with brilliant marketers, industry thought leaders and marketing automation experts. We’ll be sharing more of our...

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Sep 05 2014

How to Attract Visitors and Convert Them Into Qualified Leads

The ultimate goal for marketers has always been to create the right offer, at the right time and to the right people. As customers now have unprecedented amounts of information to sift through, a brand’s inbound strategy plays a critical role in leading the customer successfully through each stage of the buyer’s journey to maximize success. Modern marketing must rely on the awareness, interest, consideration and delight phases of the customer’s path to purchase. Marketing Automation platforms, including tools such as Marketo, Hubspot, and SharpSpring, help to coordinate and manage...

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Aug 08 2014

Increase Social Advertisement Efficiency with A/B Testing!

Today’s social media profile users are inundated with posts, tweets, and messages, content and of course ads. So how do you break through the clutter? How do you capture enough attention to get users to click on your content, your ad and finally how do you get them to convert or take a desired action? Simple, you optimize everything! Although best practice will help you create a better post, tweet or ad, it won’t allow you to completely optimize it for your audience. The only way to truly optimize is to...

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Jun 06 2014

Social ROI and Dating – What Do They Have in Common?

We have all been in a relationship that ended and later wondered: what happened? What could have I done better? This is also the case with many relationships between brands and consumers in social media. An organization may start the dating process with their audience and unbeknownst to them, something goes wrong. They do not know why, and more importantly they do not know how they can do better next time. A chilling statistic: A recent study by Altimeter Group found that 70% of businesses think that social media could meet...

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May 02 2014

Mambo’s Modern Mobile Methodology

Everything is mobile these days, so I guess my company needs a mobile site… right? Wrong! These days, building a mobile site isn’t the only way to digitally engage with your target audience. We completely understand that you’d like for your customers/audience to be able to engage with you when they’re out and about, but creating a mobile site isn’t always the best. Mobile responsive sites are definitely not a new concept; however, their effectiveness and capabilities are constantly getting better. We’re seeing a major trend in opting out of building a...

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Apr 09 2014

How To Create an eBook

An eBook is any publication that can be read on a computer or other type of electronic device. They are not only a great mechanism for sharing information that can be utilized on several different platforms, but they are also a great source for engagement. For example, the standard eBook is shared and distributed into 4-7 blog posts, 1-2 infographics, one email campaign (which can be amplified with marketing automation software) and over 200 social media posts! There are four primary steps to creating an eBook. First: figure out the purpose...

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Nov 21 2013

Is Your Online Business Protected From California’s “Do-Not-Track” Law?

You may have heard about California’s new “Do-Not-Track” (DNT) law that will go into effect January 01, 2014. Will there be implications for your commercial website, online service or mobile app? Regardless of whether your business or organization operates out of California, it is important to be aware of this new requirement and take action to ensure your business is protected. The DNT disclosure law is an amendment to the California Online Privacy Protection Act. The amendment mandates that commercial websites or online services that collect “personally identifiable information” (PII) must...

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Aug 01 2013

Is Your Crisis Communications Go-Bag Packed?

A crisis can come even when least expected. An internal employee accidentally tweets on the company account. A disgruntled associate takes private information public. A video goes viral at an inopportune time. One customer’s complaint snowballs into a wave of negative feedback from followers. Are you prepared? In the rapid network of communication and social media, all businesses are at risk for a PR disaster to strike. No matter your company’s size, if you don’t have a crisis communications plan, a small spark could spread like wildfire and damage the reputation...

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Nov 15 2012

SEO Strategies to Survive Google Penguin

Feeling the cold of Google Penguin? You're not alone. Many businesses have noticed a significant hit to their search rankings after Google introduced the new Penguin algorithm change in April 2012. Tighter guidelines on website optimization and new rules on what constitutes spam, including changes to keyword usage and inbound links, have left many wondering if Penguin killed SEO. Nearly every day, a digital marketing journalist proclaims the death of SEO. This is not true today, nor will it be true next year. The rules of SEO have simply changed and...

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