How to Select the Right Marketing Agency for Your Business
This post originally appeared on the Act-On Marketing Action Blog Finally. The economy is improving. Businesses are beginning to invest in marketing again. And, while many of us were hunkering down and doing the best we could during the recession, the whole marketing world has turned upside down in the past seven years. […]
Case Study: How to Drive Conversions with a Holiday Discount Campaign
Increasing Student Registrations through Email Marketing Thinking about hosting a holiday campaign to drive conversions and build awareness about your brand or business? Last year, Mambo ran an incredibly successful holiday campaign for one of our higher education clients, Portland State University’s Center for Executive and Professional Education (CEPE). By marketing this program across […]
It’s Time to Start Your Year-End Fundraising Strategy
Year-end fundraising can be the most important time of the year for many nonprofits and planning ahead is critical. December is undeniably the most important fundraising month and all nonprofits should be prepared to make the most of it with a solid marketing communication strategy. As the 2015 Network for Good Digital Giving Index notes, nearly […]
How Leading Marketers are Doing Inbound Right: 6 Stats from State of Inbound 2015
As 2015 comes to a close, we’ve seen that more companies, marketers and salespeople are embracing the inbound philosophy than ever before—but not all are achieving success. We’ve collected 6 statistics from the most successful inbound marketers and explore what they are doing right from the upcoming State of Inbound 2015 report. Want a copy […]
How Do I Prepare for Marketing Automation?
We’re in the early days of marketing automation. In fact, I believe that marketing automation (MA) adoption is today where social media adoption was in 2004. VentureBeat reported just last year that only about 3% of non-tech companies have adopted marketing automation.
HubSpot Inbound 2015 Highlights
Over 14,000 marketing and sales professionals descended on the Boston Seaport last week to learn, network, and evangelize inbound marketing and sales at HubSpot Inbound 2015! While the keynotes included notable speakers (and sales and marketing staples) Seth Godin and Daniel Pink, this year also included omnichannel celebrities such as Aziz Ansari, Amy Schumer, Marc […]
7 Things to Consider When Defining Your Marketing Automation KPIs
When it comes to choosing key performance indicators (KPIs), there are a handful of generic and predictable data points that every company uses. Though basic tracking metrics are still successful, few companies take their KPIs one step further to show the success of their marketing and sales initiatives. We understand that looking outside of the […]
Why Your Marketing Plan Needs to Include a Mobile Strategy
What is Mobile Marketing? Mobile adoption has increased at such an astounding rate that mobile connectivity has undoubtedly permeated today’s culture to the point of ubiquity. Consumers are never far from their smartphone or tablet. Mobile marketing is marketing focused on this base of ever-connected and engaged business and consumer prospects. According to comScore’s 2015 […]
4th of July Recommended Reads: Digital Marketing Edition
With the holiday weekend approaching, some of our readers may have some surely well-deserved down-time to catch up on their reading. Despite the emergence of new media consumption platforms every day, I still find myself drawn to blogs. My preferred method of consumption is via the Feedly platform on my mobile phone. Feedly does a […]
5 Ways to Boost Your Lead Generation Efforts
When it comes to generating leads, some people think the more the merrier. Unfortunately, this is not true. In fact, an overabundance of leads often results in a large percentage of unqualified buyers who will never convert on your site. And, if you’re feeding a sales team leads, nothing wastes their time like a high […]
