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Marketing Automation & Lead Generation

The importance of marketing and sales alignment
Dec 10 2015

Vlog: The Importance of Sales and Marketing Alignment

Janet Johnson, Mambo Media’s Chief Marketing Officer, discusses how aligning marketing and sales can drive leads, increase sales and grow revenue for your business. Watch the video, or read below for key insights and takeaways.     :   Why is it important to bring sales and marketing departments together?   Gartner has predicted that within five years people will make it 85% of the way through their decision making process on any product before they actually talk to a human. We see that marketing is responsible for way more of that nurturing, providing the kind of...

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Nov 05 2015

How to Select the Right Marketing Agency for Your Business

  This post originally appeared on the Act-On Marketing Action Blog   Finally. The economy is improving. Businesses are beginning to invest in marketing again. And, while many of us were hunkering down and doing the best we could during the recession, the whole marketing world has turned upside down in the past seven years. Consider the following:   Marketing has become a technology-based practice. In fact, there are now almost 1,900 products to help marketers do their work. (Caution: that link goes to a scary infographic.) There are now more than a dozen...

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Oct 28 2015

Case Study: How to Drive Conversions with a Holiday Discount Campaign

Increasing Student Registrations through Email Marketing   Thinking about hosting a holiday campaign to drive conversions and build awareness about your brand or business? Last year, Mambo ran an incredibly successful holiday campaign for one of our higher education clients, Portland State University’s Center for Executive and Professional Education (CEPE). By marketing this program across all of CEPE’s channels and customer touch points, we were able to leverage cross-channel pollination while tracking which channels were the highest converting. Read on to find out which channel we found was the most effective for...

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Oct 28 2015

It’s Time to Start Your Year-End Fundraising Strategy

Year-end fundraising can be the most important time of the year for many nonprofits and planning ahead is critical. December is undeniably the most important fundraising month and all nonprofits should be prepared to make the most of it with a solid marketing communication strategy.   As the 2015 Network for Good Digital Giving Index notes, nearly 30% of annual giving occurs in December with 11% happening in the last three days of the year.       The confluence of the holiday giving spirit and the rush to take advantage of philanthropy’s tax benefits means you could...

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Oct 13 2015

How Leading Marketers are Doing Inbound Right: 6 Stats from State of Inbound 2015

As 2015 comes to a close, we’ve seen that more companies, marketers and salespeople are embracing the inbound philosophy than ever before—but not all are achieving success.

We’ve collected 6 statistics from the most successful inbound marketers and explore what they are doing right from the upcoming State of Inbound 2015 report. Want a copy of the full report? Enter your email below and we’ll send you a copy as soon as it’s published.

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Sep 18 2015

HubSpot Inbound 2015 Highlights

Over 14,000 marketing and sales professionals descended on the Boston Seaport last week to learn, network, and evangelize inbound marketing and sales at HubSpot Inbound 2015!

While the keynotes included notable speakers (and sales and marketing staples) Seth Godin and Daniel Pink, this year also included omnichannel celebrities such as Aziz Ansari, Amy Schumer, Marc Maron and Sophia Amoruso. Needless to say, this year’s speaker lineup made for both an educational and hilarious conference. Here are a few of my favorite observations from a joyous week of Inbound inundation.

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Social Media Marketing ROI and Attribution - Mambo Media
Jul 30 2015

7 Things to Consider When Defining Your Marketing Automation KPIs

When it comes to choosing key performance indicators (KPIs), there are a handful of generic and predictable data points that every company uses. Though basic tracking metrics are still successful, few companies take their KPIs one step further to show the success of their marketing and sales initiatives. We understand that looking outside of the KPI box can be tough, but we are here to help you through the process with these 7 ideas to consider when defining your marketing automation KPIs. Identify Your Strategic Goals: Just because you can measure...

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