3 Reasons Why Email is So Effective for Holiday Marketing
As we enter the mad rush of holiday shopping, many businesses across the globe anticipate their biggest revenue spike of the year. Retailers expect to hit up to 30%, of their annual sales during November and December, and historical holiday sales are forecasted to increase by 3.6%, or $655 billion in 2016. We’ve all experienced the […]
How to Make Your Customers Love You
Co-authored by Elena Foley You may think you’ve captured your customer through a persona that you have developed, but how much do you really understand your base? When we talk about building customer love, we’re not talking about starry-eyed romance as much as providing a really great experience that draws your customers in and […]
How to Make the Most Out of Marketo Summit
Are you planning to attend Marketo’s Summit conference? Follow Mambo’s tips to not only survive, but thrive while at one of the most anticipated marketing conferences of the year. Plan Ahead—You Gain a lot More from the Event Take a look at the conference schedule and plan out the activities, networking events and […]
Don’t Miss These Sessions at Marketo Summit 2016
Read about the top picks for this year’s Marketo Summit including Marketo Pro Tips: New Ideas You Can Implement Today with Adam New-Waterson, Full Funnel Marketing – Integrating Sales & Marketing to Increase Results & Success with Matt Heinz, Beyond Basic Targeting: Building your Nurture Targeting Strategy and Providing Real ROI with Edward Unthink, and last but not least, Algorhythm- The Pulse of Creativity, Data and the Future of Brands with Mitch Joel.
Top 4 Must-See Marketo Summit Sessions
Marketo’s annual summit is only a few weeks away, and as I reflect back on my own experiences at past Marketo User Summits (2012 – 2015) as a Marketo employee, I can’t help but look at this year through an entirely different lens. A Las Vegas lens mind you; but still coming from a new […]
Marketing Automation Operations Roles and Responsibilities
So you’re thinking about dipping your toe into marketing automation (MA), but you want to make sure you have the right foundational team in place? Kudos to you for thinking about your team’s structure before installing a technology solution. All too often marketers have a false belief that marketing automation will be a cure-all […]
Contextual Marketing – How to Personalize your Customer Experience
Content has long been the lifeblood of inbound marketing, but the volume has increased to such gargantuan proportions that consumers quickly fatigue even if the content is phenomenal. Time and attention are increasingly limited and experienced consumers are highly trained to tune out irrelevant content. Savvy brands have adapted to the changing landscape by using big data to add relevancy to the customer experience.
Vlog: The Importance of Sales and Marketing Alignment
Janet Johnson, Mambo Media’s Chief Marketing Officer, discusses how aligning marketing and sales can drive leads, increase sales and grow revenue for your business. Watch the video, or read below for key insights and takeaways. : Why is it important to bring sales and marketing departments together? Gartner has predicted that […]
The Contract is Signed. Now What?
We’ve talked through how to select the right marketing agency for your business. You’ve made it to the finish line. You’ve selected your marketing agency. Negotiations are behind you, and the promise of a great future for your brand is ahead.
Vlog – How to Prepare for Marketing Automation
Click read more below to watch Greg Harned, Mambo Media’s Senior Director of Marketing Technology discusses what modern organizations need to know to be prepared for marketing automation.
