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Marketing Automation & Lead Generation

Sep 18 2015

HubSpot Inbound 2015 Highlights

Over 14,000 marketing and sales professionals descended on the Boston Seaport last week to learn, network, and evangelize inbound marketing and sales at HubSpot Inbound 2015!

While the keynotes included notable speakers (and sales and marketing staples) Seth Godin and Daniel Pink, this year also included omnichannel celebrities such as Aziz Ansari, Amy Schumer, Marc Maron and Sophia Amoruso. Needless to say, this year’s speaker lineup made for both an educational and hilarious conference. Here are a few of my favorite observations from a joyous week of Inbound inundation.

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Social Media Marketing ROI and Attribution - Mambo Media
Jul 30 2015

7 Things to Consider When Defining Your Marketing Automation KPIs

When it comes to choosing key performance indicators (KPIs), there are a handful of generic and predictable data points that every company uses. Though basic tracking metrics are still successful, few companies take their KPIs one step further to show the success of their marketing and sales initiatives. We understand that looking outside of the KPI box can be tough, but we are here to help you through the process with these 7 ideas to consider when defining your marketing automation KPIs. Identify Your Strategic Goals: Just because you can measure...

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Jul 16 2015

Why Your Marketing Plan Needs to Include a Mobile Strategy

What is Mobile Marketing? Mobile adoption has increased at such an astounding rate that mobile connectivity has undoubtedly permeated today’s culture to the point of ubiquity. Consumers are never far from their smartphone or tablet. Mobile marketing is marketing focused on this base of ever-connected and engaged business and consumer prospects. According to comScore’s 2015 Global Mobile Report, “Smartphones are now driving the highest portion of digital media time spent amongst Millennials age 18-34, a dynamic that is most pronounced in the US” where they account for 61% of digital time spent. Mobile...

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Jul 01 2015

4th of July Recommended Reads: Digital Marketing Edition

With the holiday weekend approaching, some of our readers may have some surely well-deserved down-time to catch up on their reading. Despite the emergence of new media consumption platforms every day, I still find myself drawn to blogs. My preferred method of consumption is via the Feedly platform on my mobile phone. Feedly does a great job of transforming RSS feeds from your favorite domains into a photograph and quick summation for each article. I have created a folder specifically for my favorite digital marketing feeds and overtime, have narrowed down to a few tried and true that I’d like to share with you this 4th of July.

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Jun 19 2015

5 Ways to Boost Your Lead Generation Efforts

When it comes to generating leads, some people think the more the merrier. Unfortunately, this is not true. In fact, an overabundance of leads often results in a large percentage of unqualified buyers who will never convert on your site. And, if you’re feeding a sales team leads, nothing wastes their time like a high volume of low quality leads. And that can ruin the relationship between marketing and sales.

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Jun 02 2015

Mambo Media is a HubSpot Certified Agency

Mambo Media has been a proud partner of inbound marketing and sales platform HubSpot since 2014. We are thrilled to announce that we recently took our HubSpot partnership to the next level, earning silver partner status! We are excited to be able to offer even more inbound marketing expertise to our clients and maximize their investment in HubSpot’s all-in-one marketing software solution.

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May 28 2015

Four Do’s and Don’ts for a Winning Inbound Marketing Strategy

Has your marketing team developed a true inbound marketing strategy? Are your email marketing efforts giving you the ROI you hoped for? Does your content speak to each of your buyer personas throughout their entire buyer’s journey?

If any or all of these questions speak to you, it might be time to embrace inbound marketing and consider how marketing automation platforms like Marketo or HubSpot can lead to more qualified leads, higher conversion rates and – yes – even the holy grail of increased revenue.

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May 12 2015

Five Key Elements to any Marketing Automation Strategy

You’ve implemented a Marketing Automation platform, developed personas, mapped the buyer’s journey and established measurable goals for your campaign. You’re ready to go, right? Well, not necessarily.

When developing a marketing automation strategy, the following items are keys to your success:

#1 Contacts

The key question is how “clean” is your email list? It’s not the quantity that counts, it’s the quality! Does your marketing automation software remove emails that have previously had a “hard bounce”? A hard bounce is an email address that permanently fails to send.

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Mar 30 2015

How to Use LinkedIn for Business Development

LinkedIn is the world’s largest professional network, with more than 300 million members. As more people embrace the power of social networking for professional purposes, establishing, optimizing and leveraging your personal account has become an invaluable tool for business development. From an SEO optimized profile to conversing with business peers, establishing your personal brand on LinkedIn can be a daunting task. But don’t panic! We’ve compiled a few tips to help you get started using LinkedIn for business development.

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Mar 09 2015

How to Read Your Data to Avoid Skewed Results

From marketing to manufacturing, being “data-driven” is one of today’s hottest buzzwords. However, many businesses do not understand the full definition of what it means to truly have their business be driven by data. In an effort to make sense of complex information, businesses will dilute data results into one simple and easy to comprehend number. This simplistic approach of looking at these metrics from just one lens can cost businesses valuable insights—or worse, misinform their business strategy.

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