3 Reasons Why Content Marketers Must Up Their Game in 2017
We’ve all heard it, “Content Is King”. But as more and more companies have embraced content marketing, the pool is now so large, it can be hard for brands to be heard. Have emerging platforms, new technologies, and increased competition all contributed to the dethroning of content? Despite these changes to content marketing, marketers […]
Instagram’s New Algorithm: A Perfect Opportunity For You To Reassess Your Content Strategy
Co-authored by Jana Kopp There’s always been a certain purity to Instagram. Since its inception in 2010, the social media platform’s simplicity was a tremendous allure to users. A consistent stream of photos in precise reverse chronological order was a draw that accumulated over 400 million active Instagrammers in a mere six years. […]
Checklist for Success: How to Improve Your Website in 2016
Marketing is in a constant state of evolution. Are you keeping up on your most important marketing asset, your website? To help focus your optimization efforts this year, focus on the following areas and consider making improvements where you feel your website might be falling short. Top Areas for Website Improvement Mobile-Friendliness […]
Tips to Break through Your Blogger’s Block
There are a many articles available that can provide you with topic ideas if you’re feeling uninspired and don’t know what to blog about. But be warned—this blog is not one of them! Here, we’ll address how you can break through your writer’s block to be productive and maybe even prevent it from happening […]
Contextual Marketing – How to Personalize your Customer Experience
Content has long been the lifeblood of inbound marketing, but the volume has increased to such gargantuan proportions that consumers quickly fatigue even if the content is phenomenal. Time and attention are increasingly limited and experienced consumers are highly trained to tune out irrelevant content. Savvy brands have adapted to the changing landscape by using big data to add relevancy to the customer experience.
How Leading Marketers are Doing Inbound Right: 6 Stats from State of Inbound 2015
As 2015 comes to a close, we’ve seen that more companies, marketers and salespeople are embracing the inbound philosophy than ever before—but not all are achieving success. We’ve collected 6 statistics from the most successful inbound marketers and explore what they are doing right from the upcoming State of Inbound 2015 report. Want a copy […]
Gen Z is Here – Quick! Pay Attention.
At Mambo Media, we recognize the impact of today’s multi-generational workforce on marketing strategies and tactics. We pride ourselves on understanding and explaining the Millennial cohort to clients, but we realize – given our work with colleges and university clients – that it was time to begin really digging into the next generation, the 60 […]
Infographic: Millennials: The Digital Generation
At Mambo Media, we have a lot of clients who approach us asking, “What’s the deal with Millennials?” With their incredible purchasing power, digital savviness and unique perspectives consumerism, we think Millennials are an important generation to understand and market to. Check out Mambo’s infographic that outlines the key characteristics and values of the modern […]
What is Inbound Marketing and Does it Work?
The new era of marketing is all about meaningful engagement. Today, successful marketers must find ways to earn attention from their audience and develop one-to-one relationships that provide value to their prospects from the beginning. That approach is at the core of the Inbound (marketing) Methodology. With content marketing costing 62% less than traditional marketing […]
Why Your Marketing Plan Needs to Include a Mobile Strategy
What is Mobile Marketing? Mobile adoption has increased at such an astounding rate that mobile connectivity has undoubtedly permeated today’s culture to the point of ubiquity. Consumers are never far from their smartphone or tablet. Mobile marketing is marketing focused on this base of ever-connected and engaged business and consumer prospects. According to comScore’s 2015 […]
