When Celebrities Tweet: 3-Point Strategy to Leverage Celebrity Power, Part 3
3. Think Long Term Cultivate a relationship with your Celeb – Ideally, this is not a one night stand or a flash in the pan or a one hit wonder, and your celebrity is genuinely interested in supporting your cause. Celebrities are typically pretty guarded because so many want a piece of them without giving […]
When Celebrities Tweet: 3-Point Strategy to Leverage Celebrity Power, Part 2
2. Be Responsive Okay, so now the tweet goes out and all sorts of craziness hits the internet. People are excited, they want to know more, they are begging for answers to questions from this 140 character tease… Now’s the time to take action and be responsive!
When Celebrities Tweet: 3-Point Strategy to Leverage Celebrity Power, Part 1
I was recently at SocialFresh, a social media conference in Portland, and someone asked the Facebook and Twitter ROI panel about leveraging celebrity endorsements. We have several clients that can boast celebrity backing so this question was of great interest to me. The fellow who posed the question lamented about the short-lived spike seen when […]
A Day Against the Green Screen
Last week the Mambo creative team spent a long day at a Portland production studio shooting several short videos for one of our clients. The videos were scripted, cast and directed by Mambo personnel, then produced using a professional camera crew and actors. Our client in this case is a large telecommunications firm that wants […]
Getting Started in Social Media: A Mambo checklist
Conversations about your brand are happening – whether you partake or not. What are customers and competitors saying? How can you differentiate your company from all that chatter? Where, online, are these conversations happening? Mambo has chosen ten social media techniques as business-critical for today’s marketplace. 1. Listen to Conversations on Social Media. Run a […]
Commenting on Industry Blogs
The most common piece of advice social media marketers give to clients is: ENGAGE! Engage with your users, site visitors, fans, critics, analysts, potential employees – heck, anyone who is paying attention to your product or brand offer.
If You’re Going to Invest in Video – Do Video FAQs
Okay, we’ve all read the stats, video is king. Highest recall, best branding opportunity, 3-D opportunity to show your stuff. I get it. What I don’t get is why companies who shall remain anonymous for the time being, insist on making long-winded, self-congratulating, content-less videos that have bail out rates that would shame any marketer. […]
