Portlandia: Use Hashtags to Drive Conversation Around Your Brand
Portlandia gets rave reviews from locals and TV critics for its satire of Mambo Media’s hometown. Now, we weigh in on the creative and contagious way IFC has used hashtags in Twitter to ensure the show gets buzz. Most use hashtags as a way to tap into the larger conversation on Twitter, but many brands […]
Super Bowl Ads Engage Social Media to Extend Their 30 Seconds
With a viewership of over 100 million, the Super Bowl represents destination television at its best. Recognizing the event as a once-in-a-year opportunity to show us their best, smart brands have leveraged social media to pique viewer interest before The Big Game even kicks off and to retain it long after the big play at […]
Why Jumo? Social Networking for Nonprofits
Jumo is worth testing if you are a non-profit. For starters, it’s not just another social network that will further stretch your resources. Beyond the initial setup, Jumo requires almost no maintenance. Your activity on other social networks such as Twitter and Facebook feed your supporter’s Jumo homepage and email updates. Jumo’s true appeal to […]
The Road to Purchase: How to Create a Touchpoint Strategy
Touchpoints – moments that customers or prospects interact with a brand – are a critical element in any customer-centric marketing strategy. The goal is influence the customer at every point of contact, be it at the store, through social media content or via customer service.
How to Get Started on Quora
A friend of mine who owns a small business recently asked, “I was so proud when I figured out how to interact with people on Twitter and Facebook. Now am I supposed to be doing something on Quora?” We discussed her goals and how she felt about spending some time at “the place people go […]
Why You Should Give Tumblr a Tumble: My 5 Favorite Features
Tumblr is turning from a niche community of artists into a genuinely useful platform and social network full of brilliant writers, awesome blogs and big name brands. Some popular brands on Tumblr are; Travel Channel, Mashable, The New Yorker, FourSquare and Life to name a few. A few of the main selling points of Tumblr are:
Mambo Media: SNCR Award Finalist
Mambo Media is honored to have been a Finalist for the 2010 SNCR Award of Excellence! The SNCR Excellence in New Communications Awards ceremony was held last weekend at Stanford University. This prestigious award honors organizations for their innovative use of social media and Internet communications technologies.
Voter Smackdown: Google AdWords vs. Facebook Ads
We get a kick out of politics at Mambo Media, so we were thrilled to be asked to design online ad campaigns for an initiative on the November 2010 ballot in Washington State. The client asked us to spend an equal amount of money on Google AdWords and Facebook Ads. And that was the […]
Like Yin and Yang: B2B Social Media and Search
The BtoB Magazine webinar on “Finding B2B Marketing Success Integrating Social Media and Search Marketing” was right up Mambo Media’s alley. Here are key takeaways from the Sept 16 event:
On the Road to CLASS
So we packed up the truck full of lighting gear, microphones and our Canon 7D (with lots of RedRock Micro rigging) and hit the road to interview teachers and administrators in three different Oregon public school districts. Over two days, we conducted a dozen interviews and collected B-roll footage from schools and administrative offices in […]
