9 Key Factors to Your Marketing Success: How to Audit, Assess and Optimize
If you’re in charge of marketing a renewable energy or other cleantech company, explore these areas to gauge your business’s marketing maturity.
Addressing the Post-Pandemic B2B Buyer: Your 5 Step Checklist
5-Step Checklist for the Post-Pandemic B2B Buyer According to McKinsey & Company, 94% of B2B decision-makers say the new omnichannel sales model is as effective or more effective compared to the sales model they used before the pandemic. The percentage holding these views has climbed every time buyers have been asked over the past 18 […]
The Future of Google Analytics: The Countdown to GA4 Has Begun
For most digital marketers, Google Analytics is one of their most prized tools in their marketing toolbox. You’ve likely noticed an email recently or read the banner at the top of your Google Analytics account saying, “Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting […]
Google Analytics vs. Google Search Console
Google offers many analytics tools for small to medium-size businesses. It can sometimes be confusing or overwhelming to understand which tools are best and how to implement them. The tools we get the most questions about are Google Analytics and Google search console. While Google produces both products, they track different things and are both […]
Everything You Need to Know About the New Google Possum Update
By Wendy Hwang A few weeks ago, Google released a new algorithm update affecting its Local Search results, also known as Google Places, Map Pack, and Google Maps. The algorithm was dubbed “Google Possum” by the SEO industry. Prior to the update, it had been extremely difficult for businesses located outside city center limits to appear in […]
Why You Should Love Your Data
For those of us who don’t have a deep and abiding love of data, learning to even simply tolerate it can sound unappealing. In honor of the month of love, allow Mambo Media to show you how developing a love affair with data can benefit your marketing bottom line. As marketing has evolved […]
What Marketers Should Measure: Lifecycle Stage and Program Influence
As the marketing technology universe expands at an astonishing pace, the data at our fingertips is greater now than ever before. This is both exciting and frightening. Why? It’s exciting that marketers can now track a campaign’s impact all the way through the funnel to generate revenue insights. However, it’s frightening that the sheer […]
Case Study: How to Drive Conversions with a Holiday Discount Campaign
Increasing Student Registrations through Email Marketing Thinking about hosting a holiday campaign to drive conversions and build awareness about your brand or business? Last year, Mambo ran an incredibly successful holiday campaign for one of our higher education clients, Portland State University’s Center for Executive and Professional Education (CEPE). By marketing this program across […]
How to Analyze Google Analytics Data like a Boss
Google Analytics is a powerful tool for providing insights into how visitors find and interact with your website. Harnessing this power can positively impact your company’s bottom line. But with so much data at your fingertips, it can be overwhelming to know what to focus on and the best way to collect and […]
Building Google Analytics Dashboards that will do your Reporting Heavy Lifting
In our previous blog post we explored the concept of Google Analytics dashboards and how they can help make your monthly reporting faster and easier. In this post we’ll dive into how to build Mambo Media’s favorite dashboard widgets in the three dashboards we find most useful.
