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Analytics & Reporting

Jul 02 2013

VividWall at PSU CEPE

Portland State University's Center for Executive and Professional Education (CEPE) is part of Portland State University's School of Business Administration and is a leading provider of executive and professional education in the Portland metro area. After relocating to the modern 1500 SW St Ave. Suite 100B, CEPE wanted to provide both visitors and students with a deeper connection and understanding of the social conversations, industry articles and student successes in a visually engaging and captivating manner. Mambo Media's VividWall social slideshow solution combines CEPE's tweets and Facebook posts and displays them on...

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Aug 10 2012

What is VividWall? A Visual Aggregator

VividWall is a visual content social media aggregator. Billions of pieces of content are shared every day, and visual content is one of the fast growing segments within content marketing. Brands need easy-to-implement solutions to scan, monitor, moderate, curate and display visual content from the web in a manner that encourages engagement and sharing. VividWall makes this process seamless, intuitive and exciting. Platform-Agnostic Sharing Images are more shareable than text and often more effective at showing your story, as consumers are drowning in wordy content. User-generated content is one of the most...

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Jun 29 2012

Social Media Monitoring and Big Brother

Any good brand manager knows that monitoring social media mentions of your product is a great way to maintain your reputation and keep any issues from getting out of hand.  The US federal government knows this too, and has been monitoring email and social media for years now. This is not a new approach to intelligence gathering, as monitoring “chatter” has long been a staple of national security work.  But thanks to a few concerned citizens, we now know what words to avoid using if we don’t want to catch the...

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Nov 22 2010

Live Tweets from Future of Marketing

I virtually attended another Future of Marketing Virtual Conference put on by Sam Rosen of ThoughtLead.  Below is my attempt to capture the most provocative, instructional and useful takeaways.  This is only meant to whet the appetite.  To listen to the recording, which I highly recommend, go to http://futureofmarketing.com/.  A complete Twitter list of the speakers can be found here: http://twitter.com/#!/LyndonHaselhuhn/the-future-of-marketing-virtual-conference.

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May 19 2010

Tips for editing and delivering web videos

The Mambo creative team recently finished filming and post production on a series of three short videos commissioned by one of our clients.  As I described in an earlier post, we shot our actors against a green screen that allowed us to sketch in backgrounds during post.   This approach gave us great flexibility during editing, cost far less that building sets and backgrounds, and resulted in a really fun, consistent look for the three shorts.  Our client was really pleased with the result.

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Nov 24 2009

Using RSS Feeds to Monitor Social Media

If you are interested in monitoring social media and other web-based networks for mentions of your name, brand or products, you are faced with the possibly enormous task of staying current on discussions happening in possibly hundreds of virtual locations. Carefully crafted searches channeled via RSS feeds can bring you what you need in real time.

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