Mambo Media Wins AMA MAX Award for “Integrated Marketing Campaign Nonprofit & Government”
We are honored and humbled to be named winners at the 2012 MAX Awards. The event was a smashing success with a bounty of culinary treats, local beers and signature cocktails to pair perfectly with some of Portland’s most talented marketers. The Marketing Awards of Excellence (MAX) honor innovators who think outside of the proverbial […]
Considerations for Sustainability Messaging and Social Media
Social and environmental responsibility remains an important part of communication strategy for today’s organizations, and now thanks to social media, there are more tools than ever to engage your audiences and share your message. While there are some specific risks involved, sustainability marketing and social media are a perfect match for each other in many […]
Mambo Media Wins SoMe Awards for “Agency of the Year” and “Best ROI Under $10k”
We’d like to thank the SoMe Awards for a night we’ll never forget! Music, drinks, PhotoBlasting, hosting by Stephanie Stricklen – and if that wasn’t enough, Mambo won two SoMe Awards! The SoMe Awards celebrate innovative and effective social media projects, programs and campaigns. For the third year in a row, Mambo Media won the […]
Mambo Media Named SoMe Awards Finalist in Six Categories
Mambo Media was chosen as a 2012 SoMe Awards Finalist in six categories, including Best Social Media Agency and Brandbuilder: Awareness & Engagement! The SoMe Awards honor the best social media projects, programs and campaigns of the year. This year, there are 19 finalists, with 10 organizations from the Northwest and one from as far […]
Content Strategy + Optimizing Channels
In March I attended the engrossing Q + A with Kristina Halvorson on Content Strategy. A recurring topic of conversation was the tension between repurposing content across multiple channels versus creating channel-specific user experiences with rich content. Content strategy is an odd beast since a cross-section of Information Architecture (IA), Copywriting, User Experience (UX), and […]
Facebook Case Study: How Hi-Tec USA Tapped Into What Inspires Their Facebook Fans
Hi-Tec is an outdoor shoe and apparel company with a focus on adventure, family, and outdoor living. Hi-Tec has was founded in 1974 in Shoeburyness, England introducing Britain’s all-time best selling sports shoe model, and has since flourished into an international company with a unique audience in multiple markets. Mambo Media created a dispatcher role to assist the Hi-Tec […]
Social Media Marketing Course at PSU
I’ve been asked to teach a Social Media Marketing course at Portland State University! We will be covering case studies about the Mambo Media methodology that we use with our clients every day, so the students will get an idea of how our methodology works in practice. Here’s the course description and a list of […]
Bob’s Red Mill: Nonprofit Event
Overall Objective of the Campaign Bob’s Red Mill founders Bob and Charlee Moore gave the OHSU Foundation one of its largest pledges in its history – $25 million – to study childhood nutrition and obesity. The Bob and Charlee Moore Institute for Nutrition and Wellness at OHSU (Oregon Health & Science University) would lead the […]
OHSU: Marketing Efforts Transformation
Overall Objective of the Campaign The Oregon Health and Sciences University (OHSU) is comprised of four main units of operation: Hospital, Medical School, Research, and Philanthropy. In each are countless smaller entities. For example, the Dental school is part of the Education unit; Doernbecher’s Children’s Hospital Foundation is under the Philanthropy unit; the Knight Cancer […]
Sage ERP X3: Social Media Restructuring
Overall Objective of the Campaign Approached by Sage ERP to develop a global social media strategy for their 17-country marketing and PR team, Mambo Media embarked on a long-term partnership with this world-wide ERP heavy hitter to create the most effective approach to modern marketing from a global perspective that could also be replicated across […]
