Designing for the Macbook’s Retina Displays: Is Apple forcing our hand?
Apple is always pushing boundaries when it comes to the next best thing. With the retina display on the new iPad (iPad 3?), it seemed like they were really on to something. The text was crisp, the images were beautiful and the rendering of graphics was seamless. Never before had a mobile device looked so […]
Rules of Thumb for Email Fundraising
Online fundraising has multiple benefits for a non-profit. Email marketing has been gaining traction in fundraising since it boosts ROI with its manageable costs, and as the primary driver of web traffic to a giving page. Many fundraisers deploy direct mail content and tactics in email marketing, but Mambo recommends taking advantage of the differences […]
“Mobile First” in Site Design
While attending the Online Marketing Summit in San Diego, Mambo learned of a new-ish approach to website design. “Mobile First,” conceived by Luke Wroblewski, suggests UX designers and marketers create for mobile devices before the desktop experience. More often than not web creators begin with the desktop design and then, as an afterthought, re-cast the […]
Building Trust in Your Mobile Relationship
Would you invite a stranger into your house, to join you for dinner, ride in your car, attend your work meetings? Probably – hopefully – not. Certainly you wouldn’t invite them to sleep next to you, ever-present on your nightstand. But, with smart phones and mobile devices going everywhere you go, this is the level […]
Instagram 3.0: How to Use Photo Map for B2B
If you’re wondering how your brand would even use Instagram, you’re not alone. It’s not always clear how a visual channel can integrate into B2B outreach, especially if your products or services are less visual. When I upgraded my Instagram to v3.0 yesterday and took a photo, I noticed a new option that offered to […]
What is VividWall? A Visual Aggregator
VividWall is a visual content social media aggregator. Billions of pieces of content are shared every day, and visual content is one of the fast growing segments within content marketing. Brands need easy-to-implement solutions to scan, monitor, moderate, curate and display visual content from the web in a manner that encourages engagement and sharing. VividWall […]
Facebook’s Fast Track to Mobile Ads
Gone are the days of Facebook’s freewheeling approach to launching and implementing new features without a concrete strategy for monetization. The post-IPO landscape is dotted with investors demanding ROI, leaving Facebook in a perpetual struggle to find new avenues for revenue sources. Despite the controversy of Facebook ads efficacy, a recent ComScore study helped to […]
Social Business as a Growth Strategy
It’s now common knowledge that to survive in business today means being social. A lot of the buzz on this topic feels like an urgent imperative for brand decision-makers (like it or not) when really, socializing business should be embraced as an exciting and viable strategy not just to survive, but to lean up for […]
Step One: Strategic Goals Alignment
The first step in beginning any marketing program at Mambo is our Strategic Goals Alignment exercise. We do this as a kickoff exercise with our clients so that we can ensure we capture the top-down executive strategy and bake that in to any digital and social strategy we then develop. An additional benefit of initially […]
Social Media Monitoring and Big Brother
Any good brand manager knows that monitoring social media mentions of your product is a great way to maintain your reputation and keep any issues from getting out of hand. The US federal government knows this too, and has been monitoring email and social media for years now. This is not a new approach to […]
