11 Steps to LinkedIn for Recruitment: Which Should You Use?
If you’re interested in using LinkedIn to recruit employees, there are many ways to approach this process. We’ve found that our Before, During, After methodology helps organize and clarify the steps, from optimizing your Company LinkedIn Page to building relationships with potential candidates. Below are our recommendations for 11 steps that you can choose from […]
Category Connoisseurs vs. Brand Advocates
In Youngme Moon’s captivating book Different: Escaping the Competitive Herd, she posits that product categories have augmented benefits beyond the average consumer’s ability to tell the difference between any two brands. For example, take toothpaste. When in the toothpaste isle at the grocery store a consumer sees whitening, tartar control, natural, anti-cavity, fluoride, and bad-breath-fighting […]
2012 Marketing Planning – 4 Business Realities to Consider, Parts 3 and 4
2012 Marketing Planning – 4 Business Realities to Consider, Parts 3 and 4
Pinterest Roundup
Not familiar with Pinterest? Start here with the Beginner’s Guide to Pinterest: https://on.mash.to/xOIp1Y HGTV curates multiple boards to inspire, engage and interact with their fans. Read about 6 ways that brands can rock Pinterest: https://bit.ly/ynmQ0R Still need convincing that you need to be monitoring Pinterest’s growth? Site visits to Pinterest increased […]
2012 Marketing Planning – 4 Business Realities to Consider when Planning
In this four-part series I will share real business challenges we encounter in the organizations we work with and suggest how you might look at your business, staff and marketing endeavors differently with the goal of creating a more realistic and effective 2012. REALITY 2 – Invest in Human Resources It sounds so trite, so […]
Pinterest: The Love Child of Flickr and Delicious! – 3 Tips for Businesses
If you’re not familiar with Pinterest, I hesitate to send you there because it’s visually addictive eye candy for the soul. Pinterest is a “virtual pinboard” that allows users to organize and share images, and Pinterest’s mission is to connect people all over the world based on their shared tastes and interests. The reason I […]
The Connected Company – from Culture to Marketing Success
We’d like to thank Tom Bennett for his guest blog post! Tom will be a keynote speaker at the Portland State University Digital Marketing Conference on December 11th and 12th. The Connected Company – from Culture to Marketing Success Customers are connected and they are communicating. A connected consumer has a greater number of choices […]
A Holiday Appeal: Hope and Healing for Doernbecher Kids
For two days the city of Portland, OHSU Doernbecher Children’s Hospital and country music listeners will join together to help support young Doernbecher patients and their families. Each year The Wolf 99.5 Country radio lends its airwaves to a two-day radio-thon on December 8 and 9 showcasing the amazing work performed by Doernbecher’s pediatric experts […]
4 Considerations for Selecting a Social Media Listening System
Strategy There is an astonishing array of tools available for businesses of all sizes, with prices ranging from free to thousands of dollars per month. It is essential to have a listening strategy in place before throwing resources towards an expensive system which, without proper optimization, could potentially produce a deluge of data and result […]
Design for Mobile: Predictions for 2012
Will Design for Mobile Soon Be More Important than Design for Desktop Environments? In 2010, Mary Meeker of Morgan-Stanley predicted that mobile web would outpace desktop web in five years[1]. Gartner’s recent prediction takes it a step further, stating that it will happen by 2013[2]. Currently, mobile design is an afterthought: design a fancy desktop […]
