Google Hummingbird: Using Google+ for SEO
You may have read Greg’s Hummingbird blog post, which gives recommendations for updating your SEO and content strategies to keep up with the new algorithm. It appears that one of Google’s strategic goals in the design of its Hummingbird launch was to build the popularity of Google+ by increasing: the number of Google+ accounts the […]
Administering Facebook Promotions Made Easier
In the past, Facebook’s rules have made it difficult for businesses to run promotional contests on their Facebook walls. To the joy of community managers everywhere, Facebook recently made drastic changes to their Page Terms, making it easier than ever for businesses to create and administer promotions. Here are some key changes Facebook has made […]
Burgerville Launches Microsite to Gather Guest Input
Did you hear the good news? Burgerville is opening a new restaurant at the Portland International Airport this Winter! Now travelers can pick up their favorite NW food before taking off or before heading home after a long flight. Burgerville is taking a unique approach to the design of this new restaurant. While Burgerville’s “fresh, […]
How to Serve Customers in Social Media
How to Serve Customers in Social Media From negative tweets to guests asking questions online, the idea of social customer service is alive and kicking. If you’re not listening to and responding to your customers on a daily basis, you’re missing the boat. Your customers are talking to you and about you – and they […]
PSU CEPE Digital Marketing Breakfast: Social Customer Service
Portland State University hosted their quarterly Digital Marketing Breakfast this past Tuesday, August 13th. The topic of this month’s event was ‘Social Customer Service’, and was hosted by our very own Siouxsie Jennett, CEO of Mambo Media. The panel consisted of: Tiffany Salzman, senior digital strategist at Mambo Media Scott Trepanier, senior manager of PR, promotions, […]
Is Your Crisis Communications Go-Bag Packed?
A crisis can come even when least expected. An internal employee accidentally tweets on the company account. A disgruntled associate takes private information public. A video goes viral at an inopportune time. One customer’s complaint snowballs into a wave of negative feedback from followers. Are you prepared? In the rapid network of communication and social […]
3 Steps to Encourage a Culture of Employee Engagement
We’re a competitive bunch at Mambo, and if you’re friends with one of us on Facebook and we have encouraged you to Like the Mambo page, there was a good reason for it – we wanted to WIN the “Who can get the most Facebook friends to Like Mambo?” contest! Social posts by employees from […]
Instagram Video Web Round Up: What You Need to Know for Your Brands
A couple weeks ago Instagram announced that video was going to be introduced to their platform. With more than 130 million users, it comes as no surprise that over five million videos were uploaded in the first 24 hours alone. Currently, 67% of the top brands in the world are on Instagram (i.e. Nike, MTV, Starbucks, […]
VividWall at PSU CEPE
Portland State University’s Center for Executive and Professional Education (CEPE) is part of Portland State University’s School of Business Administration and is a leading provider of executive and professional education in the Portland metro area. After relocating to the modern 1500 SW St Ave. Suite 100B, CEPE wanted to provide both visitors and students with a deeper […]
And The Winner Is…. Mambo Media
This week Mambo Media won an American Marketing Association MAX award and three International Association of Business Communicators Bronze Beacon Awards. These projects all yielded fantastic results for our clients and we couldn’t be more proud and appreciative to have been a part of each of them. AMA MAX Award: BEST Social Media Campaign of […]
