This week Mambo Media won an American Marketing Association MAX award and three International Association of Business Communicators Bronze Beacon Awards. These projects all yielded fantastic results for our clients and we couldn’t be more proud and appreciative to have been a part of each of them.
AMA MAX Award: BEST Social Media Campaign of the Year: Clinicient
This campaign improved brand awareness and lead generation for Clinicient, a physical therapy EMR software and billing services provider based in Portland, OR. The campaign not only increased leads by 56% and non-branded search traffic by 200%, but also grew their social media communities by 345% while reducing the client’s cost-per-click and cost-per-conversion rates.
This project was so outstanding it not only won the MAX award it also won a Bronze Beacon Award from the Oregon-Columbia International Association of Business Communicators (OCIABC).
Congratulations Siouxsie, Greg and the Clinicient team!
OCIABC Bronze Beacon Award: Award of Merit: OHSU Doernbecher Freestyle Event
In preparation for the 10th anniversary of the Nike/Doernbecher Freestyle Event, the organizations turned to Mambo Media for strategic expertise in using social media to increase reach/awareness, engage with very diverse audiences (from sneakerheads to large donors), and most importantly, develop a best-practice campaign template that the team can follow for both the 10th anniversary and other annual events.
Mambo Media provided OHSU Foundation an library of tools, including project templates, planning checklists, engagement strategies, content calendars and more. Mambo Media also trained the team on the tools as well as channel management which led to a 65% increase in Twitter followers, a 225% increase in retweets and a 350% increase in click-through-rates as well as exceeding over 1 million impressions on Facebook within a 1-month period.
Congratulations to Siouxsie, Danielle and the OHSU Doernbecher team!
Want to find out more about this amazing project watch the submission video here: http://www.youtube.com/watch?v=Iwd86YNTIN8
OCIABC Bronze Beacon Award: Award of Merit: PSUPDC’s Holiday 30 Campaign
Portland State University’s Professional Development Center (now the Center for Executive and Professional Education) worked with Mambo Media to increase registrations for the 2013 winter term. With the center’s 30th Anniversary approaching, the team decided to create a Holiday 30 promotion that helped celebrate the event as well as provide a discount for students who registered early for winter term. The promotion distributed via email and social media was such a success, it increased enrollment by 448.54% as compared to the 2012 winter term. The campaign also increased engagement on the Center’s social media platforms with increases in Twitter clicks by 185%, retweets by 184%, Facebook impressions by 67%, and Facebook engagement by 186%.
Congratulations Siouxsie, Tiffany and the PSU CEPE team!
If you’d like to learn more about this project watch the submission video here: http://www.youtube.com/watch?v=CLuu18C9pbU
Thank you to all of our clients for making 2012 such a great year, we look forward to showcasing the amazing work we’ve done this year in the next awards season.