Never a Better Time for Marketing: Start 2015 Off Right With 25% Off PSU’s Digital Marketing Certificate
The holidays are always a time to celebrate and reflect upon the year. At Mambo we have a lot to celebrate, but also a lot to look forward to. 2015 promises innovative digital marketing trends that will continue to advance the way we create, share and track our marketing efforts. We also know the more […]
3 SEO Tips and Tricks in Light of Penguin 3.0
Online marketers need to understand how updates to Google’s algorithm may affect their website rankings. When a site is affected by an update, it is important that adjustments are made to avoid further penalties from Google. Unfortunately, sites typically have to wait until Google rolls out another update in order to see how their changes […]
What is CASL? How Your Business Can Ensure CASL Compliance.
You may have heard murmurs that Canada recently released a new law called Canada’s Anti-Spam Legislation (CASL). Effective July 1, 2014, this new legislation will drastically impact digital marketers and businesses that send commercial emails. Penalties for non-compliance with these strict new email marketing requirements will come at a high price. The Canadian government announced […]
Meet Mambo: A Few New Faces Around the Office
We’ve been busy at the Mambo office over the past few months and we are thrilled to introduce the newest additions to the Mambo team! With their charisma, humor and whip-smart digital marketing chops, we know that these three new team members will have a bright future with Mambo! Naira Perez, Digital Marketing Strategist […]
Three Reasons Why Your Social Media Paid Ad Campaign Will Fail
From fame to fortune to followers—there are many lucrative outcomes to social media advertising. However, there are also many chances for failure, misused time and wasted money. Social media advertising is not as simple as “build it and they will come”. Brands dream of creating a beautiful ad, with a great image and killer copy; […]
HubSpot’s Inbound 2014 Highlights: Keynote Speakers
10,000 marketers descended on this year’s Inbound 2014, in the heart of downtown Boston. With nearly double the attendance of last year, this turnout legitimizes the acceptance of the inbound methodology and the shifting power of consumers. Providing education and value to your audience continues to be the foundational element of a solid content marketing […]
Facebook’s Latest Algorithm Update – Embracing Real-Time Marketing
Facebook recently announced that they have made changes to their Newsfeed Algorithm—once again! This latest update prioritizes showing users posts that they want to see, when they want to see them. Whether it’s a devastating college football loss or an uplifting news story, Facebook is taking a cue from Twitter by testing a more “real-time” […]
Keeping Up with the Joneses is not Enough! Don’t Just Meet but Exceed Your Customers’ Expectations on Social Media
Cool campaigns or great design elements are not enough. Social media needs to be integrated into all marketing initiatives; from real-time personalization to marketing automation. Today’s consumers have grown to expect that brands are present, active and engaged across social media channels. Your customers’ questions are no longer “are they on Twitter?” but rather, “what […]
How to Attract Visitors and Convert Them Into Qualified Leads
The ultimate goal for marketers has always been to create the right offer, at the right time and to the right people. As customers now have unprecedented amounts of information to sift through, a brand’s inbound strategy plays a critical role in leading the customer successfully through each stage of the buyer’s journey to maximize […]
Translate Your Offline Success to the Online World
“I regularly hear members rave about our services, but engagement in our social communities doesn’t reflect this enthusiasm.” “We offer online registration for all of our events, but the majority of people still prefer to call or come in to register.” If you are a brick and mortar business, translating a successful offline experience to […]
