Website Makeover: The Before and After
“Going into the website redesign, we did not have a clear vision of what we needed, but Mambo was able to guide us through the process of creating the optimal solution for our audience within the confines of our budget.” – Rob Warmack, VP Market Development, Compli When planning a website redesign, it’s important to […]
Increase Social Advertisement Efficiency with A/B Testing!
Today’s social media profile users are inundated with posts, tweets, and messages, content and of course ads. So how do you break through the clutter? How do you capture enough attention to get users to click on your content, your ad and finally how do you get them to convert or take a desired action? […]
Mambo Wedding Bells
Do you hear the wedding bells? Our Digital Media Specialist, Amanda, got engaged during her vacation in central Oregon last weekend. Amanda started at Mambo through our Digital Marketing Internship Program in 2013 and was hired after her WSU graduation this January. Her specialties include inbound marketing, email and software implementation.
Ready, Set, Action: How to Plan For and Create a Video Library
YouTube is the second largest search engine in the world and presents a powerful, personable way to connect with your audience. With 50% of visitors using it to watch business related videos and 75% of users visiting the marketers’ website after viewing a video, it is the prime platform to share valuable content related to […]
From Data to Design: How to Create an Infographic in 5 Easy Steps
Last month in our blog ‘Showing is Better Than Telling: How to Use an Infographic for Engagement’ we talked about the powerful way infographics add context and story to data, and how their irresistible shareability make them ideal for digital marketing. Today we are going to delve into the process of translating raw data into clear […]
Blink and They’re Gone: Everything You Need to Know about Effective Homepage Design
The typical visitor only spends 3-5 seconds on a site before deciding whether or not to take action or move on! A homepage is your company’s first impression in the digital space and is responsible for clearly communicating your message and value proposition to all users. So what can you do to make the most […]
How to Use SEO to Optimize Your Website
Have you ever wondered how search engines such as Google or Bing are able to return results that are so close, if not exactly what you were looking for? This is all made possible by Search Engine Optimization (SEO). SEO can improve the visibility of a website on free search engines (Google or Bing). Search […]
Branding Yourself for Success
In today’s competitive digital marketing industry it is important to set yourself apart from others, especially when striving for that promotion you want or seeking your dream job. When résumés become redundant, employers look for something that goes beyond words on a page. This is where creating and maintaining a personal brand becomes crucial for […]
Social ROI and Dating – What Do They Have in Common?
We have all been in a relationship that ended and later wondered: what happened? What could have I done better? This is also the case with many relationships between brands and consumers in social media. An organization may start the dating process with their audience and unbeknownst to them, something goes wrong. They do not […]
Mambo Takes Home The ‘Go Local’ Award at This Year’s Social Media Awards!
Last Thursday marketers from around the United States gathered for SoMe Awards in downtown Portland to celebrate the best in digital marketing. The event kicked off with the first ever forum, featuring panels and discussions on Social Media Today, with a special keynote by Brian Solis on the Future of Business! It was an exciting […]
