Social Media Implementation and Optimization Tag

Content Strategy + Optimizing Channels

In March I attended the engrossing Q + A with Kristina Halvorson on Content Strategy.  A recurring topic of conversation was the tension between repurposing content across multiple channels versus creating channel-specific user experiences with rich content. Content strategy is an odd beast since a cross-section of Information Architecture (IA), Copywriting, User Experience (UX), and Interactive Design are involved.  Marketing strategies in this framework take a back seat. So as a marketer, it was of interest to learn the challenges of this hybrid role and see that marketing tenets can serve...

Facebook Case Study: How Hi-Tec USA Tapped Into What Inspires Their Facebook Fans

Hi-Tec is an outdoor shoe and apparel company with a focus on adventure, family, and outdoor living. Hi-Tec has was founded in 1974 in Shoeburyness, England introducing Britain’s all-time best selling sports shoe model, and has since flourished into an international company with a unique audience in multiple markets. Mambo Media created a dispatcher role to assist the Hi-Tec USA Marketing team to listen, monitor, engage with fans and thought leaders, create content,  and drive e-commerce sales. Other goals included consultation for the optimization of the brand’s social media properties, and the timing dovetailed perfectly...

4 Considerations for Selecting a Social Media Listening System

Strategy There is an astonishing array of tools available for businesses of all sizes, with prices ranging from free to thousands of dollars per month. It is essential to have a listening strategy in place before throwing resources towards an expensive system which, without proper optimization, could potentially produce a deluge of data and result in analysis paralysis. Strategic objectives need to be evaluated and clarified to guide your business through the process of selecting a listening system that will meet your business needs and goals. Channels Many listening systems limit their monitoring...

Google+: Amassing a New Social Network

Google+ aims to take on Facebook by creating a platform that revolves around sharing among personalized user groups. Obvious comparisons have been drawn to Facebook, as Google+ has a “Stream” similar to Facebook’s News Feed, the +1 button is similar to the “Like” Button, and encourages the creation of “Circles,” similar to Facebook’s “Group” feature. The “Circles” feature allows users to control the information they share with customizable user groups, i.e. family, work, friends, customers, thought leaders, etc., and strives to replicate our real-life sharing behavior in the digital realm....

On Facebook as in Life, Change is the Only Constant