Three Things I Learned at the Innotech eMarketing Summit: Next Gen Social
As part of the Mambo team, I had the opportunity to attend last week’s eMarketing Summit and the luncheon keynote panel, “Think Tank: Next Gen Social.” The panel was eloquently hosted by our very own Siouxsie Jennett and featured distinguished guests: Katja Asaro of Henry V Events, Jennifer Davis of Planar Systems, and Frank Mungeam of KGW. Over […]
Position Your Outbound Marketing Programs To Take Flight
To position an outbound marketing program for maximum ROI, strategic planning and set-up is essential before the execution phase. Start with a clear definition of your client’s goals and budget. Identify audience segments and channels where they live. Conduct an audit for keywords, phrases, hashtags, competition and thought leaders by vertical. Initiate an ongoing listening […]
Building Trust in Your Mobile Relationship
Would you invite a stranger into your house, to join you for dinner, ride in your car, attend your work meetings? Probably – hopefully – not. Certainly you wouldn’t invite them to sleep next to you, ever-present on your nightstand. But, with smart phones and mobile devices going everywhere you go, this is the level […]
What is VividWall? A Visual Aggregator
VividWall is a visual content social media aggregator. Billions of pieces of content are shared every day, and visual content is one of the fast growing segments within content marketing. Brands need easy-to-implement solutions to scan, monitor, moderate, curate and display visual content from the web in a manner that encourages engagement and sharing. VividWall […]
Social Business as a Growth Strategy
It’s now common knowledge that to survive in business today means being social. A lot of the buzz on this topic feels like an urgent imperative for brand decision-makers (like it or not) when really, socializing business should be embraced as an exciting and viable strategy not just to survive, but to lean up for […]
Step One: Strategic Goals Alignment
The first step in beginning any marketing program at Mambo is our Strategic Goals Alignment exercise. We do this as a kickoff exercise with our clients so that we can ensure we capture the top-down executive strategy and bake that in to any digital and social strategy we then develop. An additional benefit of initially […]
11 Steps to LinkedIn for Recruitment: Which Should You Use?
If you’re interested in using LinkedIn to recruit employees, there are many ways to approach this process. We’ve found that our Before, During, After methodology helps organize and clarify the steps, from optimizing your Company LinkedIn Page to building relationships with potential candidates. Below are our recommendations for 11 steps that you can choose from […]
2012 Marketing Planning – 4 Business Realities to Consider, Parts 3 and 4
2012 Marketing Planning – 4 Business Realities to Consider, Parts 3 and 4
2012 Marketing Planning – 4 Business Realities to Consider when Planning
In this four-part series I will share real business challenges we encounter in the organizations we work with and suggest how you might look at your business, staff and marketing endeavors differently with the goal of creating a more realistic and effective 2012. REALITY 2 – Invest in Human Resources It sounds so trite, so […]
The Connected Company – from Culture to Marketing Success
We’d like to thank Tom Bennett for his guest blog post! Tom will be a keynote speaker at the Portland State University Digital Marketing Conference on December 11th and 12th. The Connected Company – from Culture to Marketing Success Customers are connected and they are communicating. A connected consumer has a greater number of choices […]
