Search:
 

Trends & Tips

Aug 22 2014

Translate Your Offline Success to the Online World

“I regularly hear members rave about our services, but engagement in our social communities doesn’t reflect this enthusiasm.”

“We offer online registration for all of our events, but the majority of people still prefer to call or come in to register.”

If you are a brick and mortar business, translating a successful offline experience to the online world can be a challenging task. The key to success lies in understanding the essence of your brand–what your target audience loves about your brand, product or service–and extrapolating that to an online environment.  Uncovering what motivates and delights your customers will help you evolve a digital strategy that will yield results.

Share Post
Aug 08 2014

Increase Social Advertisement Efficiency with A/B Testing!

Today’s social media profile users are inundated with posts, tweets, and messages, content and of course ads. So how do you break through the clutter? How do you capture enough attention to get users to click on your content, your ad and finally how do you get them to convert or take a desired action? Simple, you optimize everything! Although best practice will help you create a better post, tweet or ad, it won’t allow you to completely optimize it for your audience. The only way to truly optimize is to...

Share Post
Apr 09 2014

How To Create an eBook

An eBook is any publication that can be read on a computer or other type of electronic device. They are not only a great mechanism for sharing information that can be utilized on several different platforms, but they are also a great source for engagement. For example, the standard eBook is shared and distributed into 4-7 blog posts, 1-2 infographics, one email campaign (which can be amplified with marketing automation software) and over 200 social media posts! There are four primary steps to creating an eBook. First: figure out the purpose...

Share Post
Apr 04 2014

More than Big Data, Listen for Insights

With the rise of digital marketing, so has been the rise of valuable data. There is no shortage of things to measure, and no shortage of tools to implement. We can capture and segment demographics, dissect behaviors such as likes, clicks, and shares. We can find the most relevant keywords and measure the most efficient ways to spend our budgets. We can plan our content and schedule it knowing the statistical best times of day to push it out. But your customers are not demographics or behaviors, they are people. Through...

Share Post
Nov 21 2013

Is Your Online Business Protected From California’s “Do-Not-Track” Law?

You may have heard about California’s new “Do-Not-Track” (DNT) law that will go into effect January 01, 2014. Will there be implications for your commercial website, online service or mobile app? Regardless of whether your business or organization operates out of California, it is important to be aware of this new requirement and take action to ensure your business is protected. The DNT disclosure law is an amendment to the California Online Privacy Protection Act. The amendment mandates that commercial websites or online services that collect “personally identifiable information” (PII) must...

Share Post
Oct 31 2013

Millennials: Why Your Business Etiquette Matters More Than Ever

In a two-part series Julie Ma, Digital Marketing Manager at Mambo, will be exploring the topic of business communications for the millennial generation (also known as Generation Y with birth dates from the early 1980s to the early 2000s). She’ll be sharing the latest trends and offer tips for how Millennials can better communicate with their employers (after all…she is one herself!) and how employers can maximize their communication and potential to benefit the overall success of their companies.  Quick facts: 88% of Millennials are optimistic about finding a job Just 6 in...

Share Post
Jul 19 2013

3 Steps to Encourage a Culture of Employee Engagement

We’re a competitive bunch at Mambo, and if you’re friends with one of us on Facebook and we have encouraged you to Like the Mambo page, there was a good reason for it – we wanted to WIN the “Who can get the most Facebook friends to Like Mambo?” contest! Social posts by employees from their personal accounts feel more authentic than brand-driven content, so your employees should know that: •  Your management team understands the benefits of having employees who talk about their company •  There are guidelines for when and how...

Share Post
Jul 02 2013

VividWall at PSU CEPE

Portland State University's Center for Executive and Professional Education (CEPE) is part of Portland State University's School of Business Administration and is a leading provider of executive and professional education in the Portland metro area. After relocating to the modern 1500 SW St Ave. Suite 100B, CEPE wanted to provide both visitors and students with a deeper connection and understanding of the social conversations, industry articles and student successes in a visually engaging and captivating manner. Mambo Media's VividWall social slideshow solution combines CEPE's tweets and Facebook posts and displays them on...

Share Post
May 09 2013

Three Things I Learned at the Innotech eMarketing Summit: Next Gen Social

As part of the Mambo team, I had the opportunity to attend last week’s eMarketing Summit and the luncheon keynote panel, “Think Tank: Next Gen Social.”  The panel was eloquently hosted by our very own Siouxsie Jennett and featured distinguished guests: Katja Asaro of Henry V Events, Jennifer Davis of Planar Systems, and Frank Mungeam of KGW.  Over the course of the hour, we heard lively discussion from the panelists about how social media is changing the way their businesses work.  Check out Frank’s Storify recap of the #emsvw social feed as well. Three...

Share Post
Oct 29 2012

Position Your Outbound Marketing Programs To Take Flight

To position an outbound marketing program for maximum ROI, strategic planning and set-up is essential before the execution phase. Start with a clear definition of your client’s goals and budget. Identify audience segments and channels where they live. Conduct an audit for keywords, phrases, hashtags, competition and thought leaders by vertical. Initiate an ongoing listening system for content farming and social signals that uncover opportunistic engagement (or mitigation). Optimize or build social assets (channels, branding, SEO, PPC, etc.). Finally, consider a UX review and content audit of an existing landing page to optimize conversions. This is not...

Share Post