Realizing the Value of Micro-Moments in 2019: or How I Learned to Stop Worrying and Trust the Results
Realizing the Value of Micro-Moments in 2019: or How I Learned to Stop Worrying and Trust the Results It’s no secret that consumers are expecting a personalized experience in every facet their online shopping journey. And instead of hopping into the “War Room” with Doctor Strangelove, you have plenty of options on how and […]
2019 Digital Marketing Trends: It’s Time to Focus on Gen Z
It’s Time to Focus on Gen Z Move over millennials – it’s time to make room for Generation Z. Unlike their predecessors, Gen Zers are true digital natives; the internet and social media have been an integral part of their lives since early childhood. Gen Zers make up 25% of the American population and will […]
2019 Digital Marketing Trends: The Best Customer Experience Will Require Data-Driven Creativity
Mambo’s Top 2019 Digital Marketing Trends: Trend #1 As customers continue to demand personalized, hyper-relevant, and interactive experiences, 2019 will require brands to make customer experience an equally creative and data-driven priority. Brands by and large have accepted the fact that content is at the core of their marketing efforts, but how we combine […]
Design thinking: reframing the way we view design, solve problems, and collaborate
What is design thinking? “Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” — Tim Brown, CEO of IDEO The word “design” has been tossed around and casually used in a myriad of ways […]
Making Sense of GDPR and Its Implications for US Businesses
In recent weeks, you’ve probably received many emails from businesses about their updated privacy policies, or noticed an increase in website pop-ups asking you to give consent to the site’s use of cookies. There’s a reason for that. The General Data Protection Regulation (GDPR), the European Union’s new data privacy law, took effect on May […]
3 Ways Marketing Enables Sales for Success
In 2018, digital marketers will face continued pressure to optimize their efforts online, to generate marketing qualified leads, and to enable sales teams to close those with leads. Marketers are taking more responsibility for the sales funnel and are needing to prove the impact of their work with data. The key to success is a […]
Modern Marketing Tips and Trends: Your Guide to Digital in 2018
Happy New Year from the team at Mambo Media! Companies and brands are under pressure to build better, more meaningful relationships with their customers while keeping up with an ever-growing technology landscape. As a “teach to fish” agency, we empower people and teams to thrive in tomorrow’s business environment. Let our expert team help you […]
Google Search Operator Guide: Tips & Tricks for Marketers
Google handles more than two trillion searches each year. That’s a lot of queries, that yield a lot of results. With so much content available, sometimes it can be a challenge to find the exact resource that you’re looking for. Enter: Google search operators—modifiers you can use to refine and specify your online searches […]
Why Messaging Apps Are the Next Big Thing in Social Media
Remember the first text message you ever sent? Besides the 160 character limit, uncertain deliverability, and difficulty in keeping track of conversations, SMS used to be pricey. Carriers set a cap on messages sent and received per month, and would charge customers for each text that exceeded the limit. At their inception, messaging apps […]
Mambo Media’s 2017 Digital Marketing Trends: Part 2
In Part Two of our digital marketing trends blog series, more Mambo team members share their 2017 marketing predictions. Did you miss part 1 of our Marketing Trends blog series? Click here to read it first. Content Format Takes the Crown Jana Kopp – Director of Customer Experience With social media algorithms […]
