How the Justine Sacco Debacle Went from Unfortunate to Brilliant in Under 11 Hours
While there were several well-known social media blowups over the holidays, the Justine Sacco saga was by far the most infamous. It had all the elements of your typical social media comment gone wrong. For those of you unfamiliar, a communication executive made a really insensitive remark on Twitter which many people found hugely offensive. She was fired, made the usual apologies and deleted all social media presence.
Who Doesn’t Like a Discount? Here’s Something to Tweet Home About!
The holidays are always a time to celebrate. It’s a good time to reflect upon the year. At Mambo we have a lot to celebrate. Our agency has been growing quickly and healthily and all to the thanks of our amazing clients. While we could write a blog on each of our fabulous clients (and […]
Who Needs The Nightly News When We Have Social Media?
Social media might not literally be taking over the world, but in most markets, social outlets are seen as the “go-to” for breaking news: 71% of 18- to 29-year-olds cite the internet as a main news source. By many people’s standards, Twitter is the best tool not only to read about news but also to report on an event with real-time updates. Roughly half of both Twitter and Facebook users get news from those sites. Unlike traditional news outlets, social media has the ability to report on an international network in a split second, without needing time to edit, seek approval, or print.
The Job’s Not Over Yet!
In my last blog post, I gave advice for carrying out a successful live tweeting event. Perhaps some of you even followed our client, Nutcase Helmets, to see how they fared at the Philly Bike Expo.
Calling All Troops!
Mambo is honored to have many amazing clients. Today we’re super excited as one of them, Portland’s helmet company Nutcase Helmets, put on their nuttiest gear and headed to Philadelphia for the Philly Bike Expo this weekend. Being successful at live tweeting doesn’t happen by just showing up at the event. Nutcase has an integrated […]
Millennials: Why Your Business Etiquette Matters More Than Ever
In a two-part series Julie Ma, Digital Marketing Manager at Mambo, will be exploring the topic of business communications for the millennial generation (also known as Generation Y with birth dates from the early 1980s to the early 2000s). She’ll be sharing the latest trends and offer tips for how Millennials can better communicate with […]
Administering Facebook Promotions Made Easier
In the past, Facebook’s rules have made it difficult for businesses to run promotional contests on their Facebook walls. To the joy of community managers everywhere, Facebook recently made drastic changes to their Page Terms, making it easier than ever for businesses to create and administer promotions. Here are some key changes Facebook has made […]
Burgerville Launches Microsite to Gather Guest Input
Did you hear the good news? Burgerville is opening a new restaurant at the Portland International Airport this Winter! Now travelers can pick up their favorite NW food before taking off or before heading home after a long flight. Burgerville is taking a unique approach to the design of this new restaurant. While Burgerville’s “fresh, […]
How to Serve Customers in Social Media
How to Serve Customers in Social Media From negative tweets to guests asking questions online, the idea of social customer service is alive and kicking. If you’re not listening to and responding to your customers on a daily basis, you’re missing the boat. Your customers are talking to you and about you – and they […]
Chipotle Hacks Their Own Twitter Account – was it worth it?
After Chipotle fake-hacked it’s own Twitter account, the social media world is up in arms. Was it beneficial? Was it a breach of trust for their customers? Either way, their immediate (perhaps temporary?) success cannot be denied. With a series of tweets such as, “Hi sweetie, can you please pick up some lime, salt, and […]
