All Mambo Blog Posts
For nearly 20 years, Mambo Media has helped organizations navigate the evolving landscape of digital marketing with clarity, creativity, and impact. This resource hub brings together the lessons we’ve learned, the tools we trust, and the strategies we’ve refined—whether from major brand campaigns, hands-on tactical wins, or shifts in how marketers think and lead. Dive in to explore the ideas that have shaped our journey—and can power yours forward.

6 Areas to Optimize Voice Search for SEO and PPC
Apple’s Siri has pushed us into a world that once only seemed possible on shows like Star Trek or The Jetsons. 25 years ago, no

Everything You Need to Know About the New Google Possum Update
By Wendy Hwang A few weeks ago, Google released a new algorithm update affecting its Local Search results, also known as Google Places, Map

How to Make Your Customers Love You
Co-authored by Elena Foley You may think you’ve captured your customer through a persona that you have developed, but how much do you really

Mambo Media Takes Home Best Website Redesign Award from the 2016 Summit Creative Awards
Hip Hip, Hooray! Mambo is excited to take home an award from the 2016 Summit Creative Awards. This year we’re celebrating Best Website Redesign, and

Phoning It In – Google’s New AdWords Update Means Much More on Mobile
Co-authored by Wendy Hwang Did you have a chance to watch Google’s Performance Summit in late May? Because we did, and we are buzzing

Instagram’s New Algorithm: A Perfect Opportunity For You To Reassess Your Content Strategy
Co-authored by Jana Kopp There’s always been a certain purity to Instagram. Since its inception in 2010, the social media platform’s simplicity was a

Infographic: Baby Boomers, The Transformation Generation
With all the hoopla around Millennials and Gen Z, it may be tempting to focus all your strategic efforts on impressing these digital natives. But

How to Make the Most Out of Marketo Summit
Are you planning to attend Marketo’s Summit conference? Follow Mambo’s tips to not only survive, but thrive while at one of the most anticipated marketing

Don’t Miss These Sessions at Marketo Summit 2016
Read about the top picks for this year’s Marketo Summit including Marketo Pro Tips: New Ideas You Can Implement Today with Adam New-Waterson, Full Funnel Marketing – Integrating Sales & Marketing to Increase Results & Success with Matt Heinz, Beyond Basic Targeting: Building your Nurture Targeting Strategy and Providing Real ROI with Edward Unthink, and last but not least, Algorhythm- The Pulse of Creativity, Data and the Future of Brands with Mitch Joel.

Top 4 Must-See Marketo Summit Sessions
Marketo’s annual summit is only a few weeks away, and as I reflect back on my own experiences at past Marketo User Summits (2012 –

Mambo Media Names New Vice President of Client Success
Mambo Media is thrilled to announce that Tiffany Salzman will be the company’s new Vice President of Client Success. In the new role, Tiffany will

Infographic: Meet Gen Z
Are you currently marketing to Gen Z? This generation, comprised of teens and kids 18 years old and younger, is currently 60 million-strong and already has huge spending power and economic influence. Take a look at Mambo’s latest infographic to learn more about these marketing game changers or read our blog post that outlines some of their values, needs and behaviors.