So you’re thinking about dipping your toe into marketing automation (MA), but you want to make sure you have the right foundational team in place? Kudos to you for thinking about your team’s structure before installing a technology solution. All too often marketers have a…
Modern. Marketing. Blog.
Content has long been the lifeblood of inbound marketing, but the volume has increased to such gargantuan proportions that consumers quickly fatigue even if the content is phenomenal. Time and attention are increasingly limited and experienced consumers are highly trained to tune out irrelevant content….