Welcome to the PSU Digital Marketing Conference!
Welcome to the PSU Digital Marketing Conference! We are hosting the fabulous Kickoff Cocktail party on Sunday, December 11th and will be featuring our Mambo-licious Cocktail. The Kickoff party is free to attendees so be sure to join us! And since your interests are clearly right up our digital alley, we thought you might be […]
Join Us at the Digital Marketing Conference!
We at Mambo are so excited to be a part of this year’s Digital Marketing Conference at Portland State University on December 12th. In fact, we are hosting the fabulous Kickoff Cocktail party the night before and will be featuring our Mambo-licious Cocktail. The Kickoff party is free to attendees so be sure to join […]
2012 Marketing Planning – 4 Business Realities to Consider when Planning
I call 2012 the Year of Business Realities. We have weathered the bad economy for some years now, faced our own business mortality and somehow survived. An honest evaluation of the near future must include the resignation that things aren’t going to get significantly better anytime soon. So as we plan for 2012 it’s important […]
Have You Tried Social Commerce?
In a previous post, I detailed some questions surrounding social commerce. Recent reports suggest that a third of social media users would be willing to make a purchase on Facebook or Twitter. What about you? Have you made a purchase directly on a social platform? Tell us about it by responding with a comment to […]
Will Adobe Flash Survive the Era of the Mobile Internet?
Adobe vs. CSS Savvy web designers continually produce beautiful, elegant designs that play to the strengths of their medium. For designers that want pixel-perfect control over their designs, the only go-to for most of that time has been Adobe’s Flash platform. Lately, Adobe has taken a lot of flack over their proprietary design tool. To […]
Yahoo Pipes in Transition: A New Sales Model?
Here at Mambo Media, we have had occasion to use a free app developed by Yahoo called Pipes (pipes.yahoo.com). Pipes is a clever system for aggregating, sorting and filtering content from the web using an easy-to-learn interface that allows wide-ranging customization.
Ponies to Bronies: My Little Pony Kicks Up Lessons on Letting Go of Your Brand
My Little Pony: Friendship Is Magic is a fantastic example of the evolving relationship between brands and consumers. I realize I may have lost you with the words My Little Pony, but stick with me; it’s truly a good case study. In the world of web 2.0, your customer’s reactions to your products and overall […]
Netflix Brand Loss: How to Preserve Your Brand Equity
Now that we’ve had some time to let the Netflix price increase backlash settle, we’d like to explain how an organized crisis communication plan would have saved Netflix some of their brand equity. Netflix’s Business Problem Up until now, movie studios sold the streaming licensing rights to Netflix for less than they were worth. However, those […]
Google+: Amassing a New Social Network
Google+ aims to take on Facebook by creating a platform that revolves around sharing among personalized user groups. Obvious comparisons have been drawn to Facebook, as Google+ has a “Stream” similar to Facebook’s News Feed, the +1 button is similar to the “Like” Button, and encourages the creation of “Circles,” similar to Facebook’s “Group” feature. […]
Event Lead Nurturing Checklist: Before, During, After
Whew, the big event you’ve been working on for months is finally over. People registered, some of them attended, and you emailed them a “thank you.” But did you integrate lead nurturing into your event? Did you take advantage of your opportunity to build trust with individuals and convert prospects? At Mambo, we approach events […]
