Welcome to our guest blogger, Casey Boggs! Casey is president of LT Public Relations – a comprehensive communications firm that specializes in servicing the financial and professional services industries. LT Public Relations recently partnered wtih Mambo Media to offer its proprietary Crisis Ready (www.crisis-ready.com) program to help safeguard businesses before, during and after emergencies occur.
How can one little individual make a BIG difference? Siouxsie Jennett, the President of Mambo Media, is on the board of the Clackamas Women’s Services (CWS), an organization that provides critical services to survivors of domestic and sexual violence. She brought that question to her Mambo team, challenging them to create a social media fundraising campaign that could be used as a pilot, with the ultimate goal of creating a campaign template for board members and other organization advocates to replicate in the future. Campaign Strategy Because the ultimate goal was to...
Facebook appears to be morphing at a higher-than-normal pace recently, and it’s more and more of a challenge to just keep up. In an effort to keep everyone on the same Page (pun intended), we’ve decided to draft a quick wrap-up:
Portlandia gets rave reviews from locals and TV critics for its satire of Mambo Media’s hometown. Now, we weigh in on the creative and contagious way IFC has used hashtags in Twitter to ensure the show gets buzz. Most use hashtags as a way to tap into the larger conversation on Twitter, but many brands don’t realize that with a bit of creativity, they can also use trending hashtags to drive the conversation around their product or brand. Portlandia’s use of #putabirdonit is a great example. Portlandia was already on top of...
With a viewership of over 100 million, the Super Bowl represents destination television at its best. Recognizing the event as a once-in-a-year opportunity to show us their best, smart brands have leveraged social media to pique viewer interest before The Big Game even kicks off and to retain it long after the big play at the end, optimizing the amortization of their $2.5+ million 30-second spot.
Jumo is worth testing if you are a non-profit. For starters, it’s not just another social network that will further stretch your resources. Beyond the initial setup, Jumo requires almost no maintenance. Your activity on other social networks such as Twitter and Facebook feed your supporter’s Jumo homepage and email updates. Jumo’s true appeal to supporters is yet to be revealed (the site only launched last month) but contrary to criticism, Jumo doesn’t just reoffer functionality other non-profit focused sites already have. The Facebook app Causes, is who I’ve most often...
Touchpoints – moments that customers or prospects interact with a brand – are a critical element in any customer-centric marketing strategy. The goal is influence the customer at every point of contact, be it at the store, through social media content or via customer service.
A friend of mine who owns a small business recently asked, “I was so proud when I figured out how to interact with people on Twitter and Facebook. Now am I supposed to be doing something on Quora?” We discussed her goals and how she felt about spending some time at “the place people go when they want to find answers.” Of course, that brings up the fear of how easily time can disappear when you fly into the vortex of social networking sites. This tweeter eloquently described my concerns from...
Tumblr is turning from a niche community of artists into a genuinely useful platform and social network full of brilliant writers, awesome blogs and big name brands. Some popular brands on Tumblr are; Travel Channel, Mashable, The New Yorker, FourSquare and Life to name a few. A few of the main selling points of Tumblr are:
I virtually attended another Future of Marketing Virtual Conference put on by Sam Rosen of ThoughtLead. Below is my attempt to capture the most provocative, instructional and useful takeaways. This is only meant to whet the appetite. To listen to the recording, which I highly recommend, go to https://futureofmarketing.com/. A complete Twitter list of the speakers can be found here: https://twitter.com/#!/LyndonHaselhuhn/the-future-of-marketing-virtual-conference.