Social Media Marketing Tag

Apr 03 2012

Social Media Marketing Course at PSU

I’ve been asked to teach a Social Media Marketing course at Portland State University! We will be covering case studies about the Mambo Media methodology that we use with our clients every day, so the students will get an idea of how our methodology works in practice. Here’s the course description and a list of certificates this course applies toward: WM403 Social Media Marketing The proliferation of social media platforms and applications has changed the marketing landscape significantly, impacting how we buy and sell products, and how we reach customers, interact with friends, and...

Jan 16 2012

Pinterest Roundup

by Mambo Media

Not familiar with Pinterest? Start here with the Beginner's Guide to Pinterest: https://on.mash.to/xOIp1Y HGTV curates multiple boards to inspire, engage and interact with their fans. Read about 6 ways that brands can rock Pinterest: https://bit.ly/ynmQ0R Still need convincing that you need to be monitoring Pinterest’s growth? Site visits to Pinterest increased over 4000% in last six months: https://tnw.co/AnJYwc Pinterest’s designer and co-founder shares his secrets on designing such an addictive platform: https://on.mash.to/AA1vhQ Optimize your pins! Pinterest link building and SEO strategies: https://bit.ly/xZcGv8 Know your audience- Hear what these power-users had to say about why they...

Dec 15 2011

Pinterest: The Love Child of Flickr and Delicious! – 3 Tips for Businesses

by Mambo Media

If you’re not familiar with Pinterest, I hesitate to send you there because it’s visually addictive eye candy for the soul. Pinterest is a “virtual pinboard” that allows users to organize and share images, and Pinterest’s mission is to connect people all over the world based on their shared tastes and interests. The reason I describe Pinterest as “for the soul” is because being able to easily share visual experiences we find online is a form of self-expression, and that means its users are keenly engaged (and often obsessed). TIP 1: Do...

Dec 06 2011

The Connected Company – from Culture to Marketing Success

by Mambo Media

We'd like to thank Tom Bennett for his guest blog post! Tom will be a keynote speaker at the Portland State University Digital Marketing Conference on December 11th and 12th. The Connected Company – from Culture to Marketing Success Customers are connected and they are communicating. A connected consumer has a greater number of choices (what and where to buy, from whom) and has a greater voice in the marketing conversation (what's great, what's not, what sucks, who's evil) than ever before. This trend is continuing and customer power will only increase...

Nov 30 2011

4 Considerations for Selecting a Social Media Listening System

by Mambo Media

Strategy There is an astonishing array of tools available for businesses of all sizes, with prices ranging from free to thousands of dollars per month. It is essential to have a listening strategy in place before throwing resources towards an expensive system which, without proper optimization, could potentially produce a deluge of data and result in analysis paralysis. Strategic objectives need to be evaluated and clarified to guide your business through the process of selecting a listening system that will meet your business needs and goals. Channels Many listening systems limit their monitoring...

Sep 20 2011

Have You Tried Social Commerce?

by Mambo Media

In a previous post, I detailed some questions surrounding social commerce. Recent reports suggest that a third of social media users would be willing to make a purchase on Facebook or Twitter. What about you? Have you made a purchase directly on a social platform? Tell us about it by responding with a comment to this blog post: What did you like or dislike? Did you "share" your purchase with your network on social platforms? What motivated you to do it? Would you do it again on another merchant site? Do tell. ...

Jul 18 2011

Netflix Brand Loss: How to Preserve Your Brand Equity

by Mambo Media

Now that we’ve had some time to let the Netflix price increase backlash settle, we’d like to explain how an organized crisis communication plan would have saved Netflix some of their brand equity. Netflix’s Business Problem Up until now, movie studios sold the streaming licensing rights to Netflix for less than they were worth. However, those contracts are expiring and the studios are increasing their rates. Netflix must keep their huge streaming library available to subscribers while still keeping their pricing competitive. How Netflix handled the price increase Netflix didn’t explain anything about the licensing...

Jul 12 2011

Google+: Amassing a New Social Network

by Mambo Media

Google+ aims to take on Facebook by creating a platform that revolves around sharing among personalized user groups. Obvious comparisons have been drawn to Facebook, as Google+ has a “Stream” similar to Facebook’s News Feed, the +1 button is similar to the “Like” Button, and encourages the creation of “Circles,” similar to Facebook’s “Group” feature. The “Circles” feature allows users to control the information they share with customizable user groups, i.e. family, work, friends, customers, thought leaders, etc., and strives to replicate our real-life sharing behavior in the digital realm....

Jul 10 2011

Event Lead Nurturing Checklist: Before, During, After

by Mambo Media

Whew, the big event you’ve been working on for months is finally over. People registered, some of them attended, and you emailed them a “thank you.” But did you integrate lead nurturing into your event? Did you take advantage of your opportunity to build trust with individuals and convert prospects? At Mambo, we approach events with a before/during/after strategy, and this framework is especially suitable for lead nurturing. Consider using this checklist for your next event: BEFORE Build personal relationships over time Begin to contact individuals 2-3 months before the event Establish your thought leadership...

Jun 28 2011

Social Commerce Tools and Trends

by Siouxsie Jennett

A morning at Portland State University with Meridian, ShopIgnighter, MonsoonWorks, Groupon and Mambo Media Despite the early morning hour, there were many lively presentations on Social Commerce to be heard last week at the Portland State University Digital Marketing Breakfast. Boasting a docket full of Portland-based companies, the talk of Social Commerce was both enlightening and, to be frank, heartening that there is growth in creative technologies coming out of P-town. The Social Commerce Speaker Line Up MONSOONWORKS Jeff Krueger of MonsoonWorks kicked off the event emphasizing the power of referral networks and social...

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