Addressing the Post-Pandemic B2B Buyer: Your 5 Step Checklist
5-Step Checklist for the Post-Pandemic B2B Buyer According to McKinsey & Company, 94% of B2B decision-makers say the new omnichannel sales model is as effective or more effective compared to the sales model they used before the pandemic. The percentage holding these views has climbed every time buyers have been asked over the past 18 […]
Modern Marketing Tips and Trends: Your Guide to Digital in 2018
Happy New Year from the team at Mambo Media! Companies and brands are under pressure to build better, more meaningful relationships with their customers while keeping up with an ever-growing technology landscape. As a “teach to fish” agency, we empower people and teams to thrive in tomorrow’s business environment. Let our expert team help you […]
How to Attract Visitors and Convert Them Into Qualified Leads
The ultimate goal for marketers has always been to create the right offer, at the right time and to the right people. As customers now have unprecedented amounts of information to sift through, a brand’s inbound strategy plays a critical role in leading the customer successfully through each stage of the buyer’s journey to maximize […]
Increase Social Advertisement Efficiency with A/B Testing!
Today’s social media profile users are inundated with posts, tweets, and messages, content and of course ads. So how do you break through the clutter? How do you capture enough attention to get users to click on your content, your ad and finally how do you get them to convert or take a desired action? […]
SEO Strategies to Survive Google Penguin
Feeling the cold of Google Penguin? You’re not alone. Many businesses have noticed a significant hit to their search rankings after Google introduced the new Penguin algorithm change in April 2012. Tighter guidelines on website optimization and new rules on what constitutes spam, including changes to keyword usage and inbound links, have left many wondering […]
The Road to Purchase: How to Create a Touchpoint Strategy
Touchpoints – moments that customers or prospects interact with a brand – are a critical element in any customer-centric marketing strategy. The goal is influence the customer at every point of contact, be it at the store, through social media content or via customer service.
Why You Should Give Tumblr a Tumble: My 5 Favorite Features
Tumblr is turning from a niche community of artists into a genuinely useful platform and social network full of brilliant writers, awesome blogs and big name brands. Some popular brands on Tumblr are; Travel Channel, Mashable, The New Yorker, FourSquare and Life to name a few. A few of the main selling points of Tumblr are:
Social for Search: How to Fail
You’ve heard of the term “Social for Search,” right? The idea is that your social media marketing efforts can be used to improve search engine rankings for your properties. How?: 1. Use a listening system to find keywords that are being used in your space 2. Research those keywords and find others around them: What […]
Commenting on Industry Blogs
The most common piece of advice social media marketers give to clients is: ENGAGE! Engage with your users, site visitors, fans, critics, analysts, potential employees – heck, anyone who is paying attention to your product or brand offer.
If You’re Going to Invest in Video – Do Video FAQs
Okay, we’ve all read the stats, video is king. Highest recall, best branding opportunity, 3-D opportunity to show your stuff. I get it. What I don’t get is why companies who shall remain anonymous for the time being, insist on making long-winded, self-congratulating, content-less videos that have bail out rates that would shame any marketer. […]
