What is CASL? How Your Business Can Ensure CASL Compliance.
You may have heard murmurs that Canada recently released a new law called Canada’s Anti-Spam Legislation (CASL). Effective July 1, 2014, this new legislation will drastically impact digital marketers and businesses that send commercial emails. Penalties for non-compliance with these strict new email marketing requirements will come at a high price. The Canadian government announced […]
Three Reasons Why Your Social Media Paid Ad Campaign Will Fail
From fame to fortune to followers—there are many lucrative outcomes to social media advertising. However, there are also many chances for failure, misused time and wasted money. Social media advertising is not as simple as “build it and they will come”. Brands dream of creating a beautiful ad, with a great image and killer copy; […]
HubSpot’s Inbound 2014 Highlights: Keynote Speakers
10,000 marketers descended on this year’s Inbound 2014, in the heart of downtown Boston. With nearly double the attendance of last year, this turnout legitimizes the acceptance of the inbound methodology and the shifting power of consumers. Providing education and value to your audience continues to be the foundational element of a solid content marketing […]
Facebook’s Latest Algorithm Update – Embracing Real-Time Marketing
Facebook recently announced that they have made changes to their Newsfeed Algorithm—once again! This latest update prioritizes showing users posts that they want to see, when they want to see them. Whether it’s a devastating college football loss or an uplifting news story, Facebook is taking a cue from Twitter by testing a more “real-time” […]
Translate Your Offline Success to the Online World
“I regularly hear members rave about our services, but engagement in our social communities doesn’t reflect this enthusiasm.” “We offer online registration for all of our events, but the majority of people still prefer to call or come in to register.” If you are a brick and mortar business, translating a successful offline experience to […]
Increase Social Advertisement Efficiency with A/B Testing!
Today’s social media profile users are inundated with posts, tweets, and messages, content and of course ads. So how do you break through the clutter? How do you capture enough attention to get users to click on your content, your ad and finally how do you get them to convert or take a desired action? […]
How To Create an eBook
An eBook is any publication that can be read on a computer or other type of electronic device. They are not only a great mechanism for sharing information that can be utilized on several different platforms, but they are also a great source for engagement. For example, the standard eBook is shared and distributed into […]
More than Big Data, Listen for Insights
With the rise of digital marketing, so has been the rise of valuable data. There is no shortage of things to measure, and no shortage of tools to implement. We can capture and segment demographics, dissect behaviors such as likes, clicks, and shares. We can find the most relevant keywords and measure the most efficient […]
Millennials: Why Your Business Etiquette Matters More Than Ever
In a two-part series Julie Ma, Digital Marketing Manager at Mambo, will be exploring the topic of business communications for the millennial generation (also known as Generation Y with birth dates from the early 1980s to the early 2000s). She’ll be sharing the latest trends and offer tips for how Millennials can better communicate with […]
3 Steps to Encourage a Culture of Employee Engagement
We’re a competitive bunch at Mambo, and if you’re friends with one of us on Facebook and we have encouraged you to Like the Mambo page, there was a good reason for it – we wanted to WIN the “Who can get the most Facebook friends to Like Mambo?” contest! Social posts by employees from […]
