Mambo Media’s 2016 Marketing Trends: Part 1
It’s that time of the year again! The turn of the year is a common time to reflect back on the past twelve months and reminisce about special moments, accomplishments and lessons learned. The New Year is also an important time to look ahead and plan for the future. At Mambo Media, we feel lucky […]
Why Omnichannel Marketing and User Experience Go Hand in Hand
As 2015 comes to a close, businesses across the globe are looking at what strategies will be driving the future of marketing in 2016 and beyond. At Mambo Media, we believe in a comprehensive approach to marketing which includes an integrated, omnichannel marketing strategy. Let’s explore why implementing an omnichannel experience should be part […]
It’s Time to Start Your Year-End Fundraising Strategy
Year-end fundraising can be the most important time of the year for many nonprofits and planning ahead is critical. December is undeniably the most important fundraising month and all nonprofits should be prepared to make the most of it with a solid marketing communication strategy. As the 2015 Network for Good Digital Giving Index notes, nearly […]
Infographic: Millennials: The Digital Generation
At Mambo Media, we have a lot of clients who approach us asking, “What’s the deal with Millennials?” With their incredible purchasing power, digital savviness and unique perspectives consumerism, we think Millennials are an important generation to understand and market to. Check out Mambo’s infographic that outlines the key characteristics and values of the modern […]
Chrome Browser Keyboard Shortcuts: Tips & Tricks of a Digital Marketer
Many people know keyboard shortcuts for Microsoft products like Word and Excel but did you know there are shortcuts for your search browser as well? The last thing I want to do to when working on a project is waste valuable time that could be better spent on research, strategy, and/or implementation, so I’m always […]
Brace Yourself! How this Google Shakeup will Impact your Business.
Google has been in the news a lot this week! The company’s recent announcement that they created a parent holding company, Alphabet, has been dominating the headlines over the last few days. However, lesser known changes include their quiet separation from Google+ and many business services changes which will have a huge impact on local […]
4th of July Recommended Reads: Digital Marketing Edition
With the holiday weekend approaching, some of our readers may have some surely well-deserved down-time to catch up on their reading. Despite the emergence of new media consumption platforms every day, I still find myself drawn to blogs. My preferred method of consumption is via the Feedly platform on my mobile phone. Feedly does a […]
Four Do’s and Don’ts for a Winning Inbound Marketing Strategy
Has your marketing team developed a true inbound marketing strategy? Are your email marketing efforts giving you the ROI you hoped for? Does your content speak to each of your buyer personas throughout their entire buyer’s journey? If any or all of these questions speak to you, it might be time to embrace inbound marketing […]
Five Key Elements to any Marketing Automation Strategy
You’ve implemented a Marketing Automation platform, developed personas, mapped the buyer’s journey and established measurable goals for your campaign. You’re ready to go, right? Well, not necessarily. When developing a marketing automation strategy, the following items are keys to your success: #1 Contacts The key question is how “clean” is your email list? It’s not […]
Part Two: How to Convert Qualified Leads to Brand Advocates
In our previous blog post of this series, we examined the methodology, tactics, and tools for attracting and converting visitors into qualified leads. Now that you’ve created great content for your well-researched personas and convinced them to complete a form to download your high-value content offer, what’s next? If a salesperson calls them pre-maturely, with […]
