The Rise of User-Led Growth: How Bottom-Up Buying is Disrupting Enterprise Sales
For decades, B2B marketing revolved around the traditional funnel: awareness at the top, purchase at the bottom, and predictable stages in between. This linear model no longer reflects how buying happens today. Several disruptive forces are reshaping the journey, including AI, privacy regulation, dark social channels, and empowered individual users. The most profound shift? Bottom-Up […]
Finding Balance in the AI Search Conversation: Is It Today’s Nightmare or Tomorrow’s Opportunity?
Table of Contents For over two years now, the digital marketing world has been abuzz with how AI, including both traditional search features like AI Overviews and direct interactions with LLMs like ChatGPT, is changing SEO. It’s quite the conversation, given that traditional search currently still enjoys nearly 90% market share. At the same time, […]
8 Future Forward Ways to Use AI Tools for Digital Marketing
Get your brand ready for the future with AI marketing tools that use data to deliver more personalized digital experiences.
9 Key Factors to Your Marketing Success: How to Audit, Assess and Optimize
If you’re in charge of marketing a renewable energy or other cleantech company, explore these areas to gauge your business’s marketing maturity.
We Tried Google’s Bard AI: 3 Things We Learned About the New AI Chatbot
In a few short months, we’ve watched Open AI’s ChatGPT go from marketers’ favorite party trick to a real resource for generating creative content topics and ideas. As a team of content strategists and creators, we’re fascinated by the idea of harnessing the power of AI to take busywork off our plates so we can […]
GPTChat and 5 Content Marketing Trends To Watch
Now that GPTChat is what every content person on the planet is thinking about, we thought it would be good to outline when to leverage a tool like this, and when not to. Is GPTChat good for content topics and ideas? YES! This is a great way to leverage the power of AI and […]
Addressing the Post-Pandemic B2B Buyer: Your 5 Step Checklist
5-Step Checklist for the Post-Pandemic B2B Buyer According to McKinsey & Company, 94% of B2B decision-makers say the new omnichannel sales model is as effective or more effective compared to the sales model they used before the pandemic. The percentage holding these views has climbed every time buyers have been asked over the past 18 […]
The Future of Google Analytics: The Countdown to GA4 Has Begun
For most digital marketers, Google Analytics is one of their most prized tools in their marketing toolbox. You’ve likely noticed an email recently or read the banner at the top of your Google Analytics account saying, “Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting […]
2019 Digital Marketing Trends: It’s Time to Focus on Gen Z
It’s Time to Focus on Gen Z Move over millennials – it’s time to make room for Generation Z. Unlike their predecessors, Gen Zers are true digital natives; the internet and social media have been an integral part of their lives since early childhood. Gen Zers make up 25% of the American population and will […]
2019 Digital Marketing Trends: The Best Customer Experience Will Require Data-Driven Creativity
Mambo’s Top 2019 Digital Marketing Trends: Trend #1 As customers continue to demand personalized, hyper-relevant, and interactive experiences, 2019 will require brands to make customer experience an equally creative and data-driven priority. Brands by and large have accepted the fact that content is at the core of their marketing efforts, but how we combine […]
