Ready, Set, Action: How to Plan For and Create a Video Library
YouTube is the second largest search engine in the world and presents a powerful, personable way to connect with your audience. With 50% of visitors using it to watch business related videos and 75% of users visiting the marketers’ website after viewing a video, it is the prime platform to share valuable content related to […]
Will Adobe Flash Survive the Era of the Mobile Internet?
Adobe vs. CSS Savvy web designers continually produce beautiful, elegant designs that play to the strengths of their medium. For designers that want pixel-perfect control over their designs, the only go-to for most of that time has been Adobe’s Flash platform. Lately, Adobe has taken a lot of flack over their proprietary design tool. To […]
Don’t Forget the Soundtrack
When clients ask us to create video assets to support their marketing efforts, they often have a pretty strong idea of what imagery they want. But that’s really only half the recipe when it comes to making a compelling video. In addition to great visuals, you need great audio to make a complete video experience.
On the Road to CLASS
So we packed up the truck full of lighting gear, microphones and our Canon 7D (with lots of RedRock Micro rigging) and hit the road to interview teachers and administrators in three different Oregon public school districts. Over two days, we conducted a dozen interviews and collected B-roll footage from schools and administrative offices in […]
From Proposal to Premiere: Scripting Your New Video
Mambo Media has recently completed a number of short video production projects to support both external and internal messaging goals for our clients, and it has struck me how much time it takes to develop the script for even a short (2 minute) video.
A Day Against the Green Screen
Last week the Mambo creative team spent a long day at a Portland production studio shooting several short videos for one of our clients. The videos were scripted, cast and directed by Mambo personnel, then produced using a professional camera crew and actors. Our client in this case is a large telecommunications firm that wants […]
If You’re Going to Invest in Video – Do Video FAQs
Okay, we’ve all read the stats, video is king. Highest recall, best branding opportunity, 3-D opportunity to show your stuff. I get it. What I don’t get is why companies who shall remain anonymous for the time being, insist on making long-winded, self-congratulating, content-less videos that have bail out rates that would shame any marketer. […]
