How to Handle a Social Media Heckler
Social Media encourages transparency. It encourages sharing. It encourages feedback. It is dependent on User-Generated Content. It is every company’s worst day at the office when a consumer or detractor attacks their company or product publicly on a blog, a forum, or on twitter.com. It is one thing if the complaint is based on experience versus […]
Social for Search: How to Fail
You’ve heard of the term “Social for Search,” right? The idea is that your social media marketing efforts can be used to improve search engine rankings for your properties. How?: 1. Use a listening system to find keywords that are being used in your space 2. Research those keywords and find others around them: What […]
What is the Monetary Value of Your Facebook Fan?
GigaOM published a summary of the Syncapse study that estimates the value of a Facebook fan – in real dollars. Syncapse, a marketing measurement firm, took the top 20 brands on Facebook, then polled the fans about their purchase behavior, brand perception and referral levels. The study can be read in full here.
Social Media: Should Small Businesses Train or Hire?
I recently answered this LinkedIn question and wanted to share my response with you: As a small business, do you want to be trained on how to use social media or hire a social media strategist to implement it for you? Great question, Cynthia. I manage an online marketing firm that specializes in social media […]
The Zen of an Audit
One of the first activities of Mambo’s Social Media program is the audit. With the audit we take a 20,000 feet view of a client’s marketplace, consumers, communication issues and competition in social media. We discuss what is working and what isn’t; where there is whitespace in the market; and how to capitalize on these […]
Hopping on the Twitter Train
Out of all social media tools, Twitter is probably the one that people have the most difficult time warming up to and understanding. It has a special quality that makes nearly anyone feel like they have no idea what they are doing. That was certainly the way I felt before I arrived at Mambo. During […]
When Celebrities Tweet: 3-Point Strategy to Leverage Celebrity Power, Part 3
3. Think Long Term Cultivate a relationship with your Celeb – Ideally, this is not a one night stand or a flash in the pan or a one hit wonder, and your celebrity is genuinely interested in supporting your cause. Celebrities are typically pretty guarded because so many want a piece of them without giving […]
When Celebrities Tweet: 3-Point Strategy to Leverage Celebrity Power, Part 2
2. Be Responsive Okay, so now the tweet goes out and all sorts of craziness hits the internet. People are excited, they want to know more, they are begging for answers to questions from this 140 character tease… Now’s the time to take action and be responsive!
When Celebrities Tweet: 3-Point Strategy to Leverage Celebrity Power, Part 1
I was recently at SocialFresh, a social media conference in Portland, and someone asked the Facebook and Twitter ROI panel about leveraging celebrity endorsements. We have several clients that can boast celebrity backing so this question was of great interest to me. The fellow who posed the question lamented about the short-lived spike seen when […]
Getting Started in Social Media: A Mambo checklist
Conversations about your brand are happening – whether you partake or not. What are customers and competitors saying? How can you differentiate your company from all that chatter? Where, online, are these conversations happening? Mambo has chosen ten social media techniques as business-critical for today’s marketplace. 1. Listen to Conversations on Social Media. Run a […]
