Pinterest Roundup
Not familiar with Pinterest? Start here with the Beginner’s Guide to Pinterest: https://on.mash.to/xOIp1Y HGTV curates multiple boards to inspire, engage and interact with their fans. Read about 6 ways that brands can rock Pinterest: https://bit.ly/ynmQ0R Still need convincing that you need to be monitoring Pinterest’s growth? Site visits to Pinterest increased […]
Pinterest: The Love Child of Flickr and Delicious! – 3 Tips for Businesses
If you’re not familiar with Pinterest, I hesitate to send you there because it’s visually addictive eye candy for the soul. Pinterest is a “virtual pinboard” that allows users to organize and share images, and Pinterest’s mission is to connect people all over the world based on their shared tastes and interests. The reason I […]
The Connected Company – from Culture to Marketing Success
We’d like to thank Tom Bennett for his guest blog post! Tom will be a keynote speaker at the Portland State University Digital Marketing Conference on December 11th and 12th. The Connected Company – from Culture to Marketing Success Customers are connected and they are communicating. A connected consumer has a greater number of choices […]
4 Considerations for Selecting a Social Media Listening System
Strategy There is an astonishing array of tools available for businesses of all sizes, with prices ranging from free to thousands of dollars per month. It is essential to have a listening strategy in place before throwing resources towards an expensive system which, without proper optimization, could potentially produce a deluge of data and result […]
Have You Tried Social Commerce?
In a previous post, I detailed some questions surrounding social commerce. Recent reports suggest that a third of social media users would be willing to make a purchase on Facebook or Twitter. What about you? Have you made a purchase directly on a social platform? Tell us about it by responding with a comment to […]
Netflix Brand Loss: How to Preserve Your Brand Equity
Now that we’ve had some time to let the Netflix price increase backlash settle, we’d like to explain how an organized crisis communication plan would have saved Netflix some of their brand equity. Netflix’s Business Problem Up until now, movie studios sold the streaming licensing rights to Netflix for less than they were worth. However, those […]
Google+: Amassing a New Social Network
Google+ aims to take on Facebook by creating a platform that revolves around sharing among personalized user groups. Obvious comparisons have been drawn to Facebook, as Google+ has a “Stream” similar to Facebook’s News Feed, the +1 button is similar to the “Like” Button, and encourages the creation of “Circles,” similar to Facebook’s “Group” feature. […]
Event Lead Nurturing Checklist: Before, During, After
Whew, the big event you’ve been working on for months is finally over. People registered, some of them attended, and you emailed them a “thank you.” But did you integrate lead nurturing into your event? Did you take advantage of your opportunity to build trust with individuals and convert prospects? At Mambo, we approach events […]
Social Commerce Tools and Trends
A morning at Portland State University with Meridian, ShopIgnighter, MonsoonWorks, Groupon and Mambo Media Despite the early morning hour, there were many lively presentations on Social Commerce to be heard last week at the Portland State University Digital Marketing Breakfast. Boasting a docket full of Portland-based companies, the talk of Social Commerce was both enlightening […]
Portland Police are ‘Crisis Ready’
Welcome to our guest blogger, Casey Boggs! Casey is president of LT Public Relations – a comprehensive communications firm that specializes in servicing the financial and professional services industries. LT Public Relations recently partnered wtih Mambo Media to offer its proprietary Crisis Ready (www.crisis-ready.com) program to help safeguard businesses before, during and after emergencies occur.
