Facebook Revealed Part 1: How’s Your EdgeRank?
If you’ve been following along with the social media news I’m sure you’ve noticed at least a few headlines describing new changes on Facebook. First there’s the new newsfeed, then the photo rules and now the upcoming inclusion of Hashtags. But what does all this mean for you and your business? Let’s find out! Follow […]
Position Your Outbound Marketing Programs To Take Flight
To position an outbound marketing program for maximum ROI, strategic planning and set-up is essential before the execution phase. Start with a clear definition of your client’s goals and budget. Identify audience segments and channels where they live. Conduct an audit for keywords, phrases, hashtags, competition and thought leaders by vertical. Initiate an ongoing listening […]
Building Trust in Your Mobile Relationship
Would you invite a stranger into your house, to join you for dinner, ride in your car, attend your work meetings? Probably – hopefully – not. Certainly you wouldn’t invite them to sleep next to you, ever-present on your nightstand. But, with smart phones and mobile devices going everywhere you go, this is the level […]
Instagram 3.0: How to Use Photo Map for B2B
If you’re wondering how your brand would even use Instagram, you’re not alone. It’s not always clear how a visual channel can integrate into B2B outreach, especially if your products or services are less visual. When I upgraded my Instagram to v3.0 yesterday and took a photo, I noticed a new option that offered to […]
Facebook’s Fast Track to Mobile Ads
Gone are the days of Facebook’s freewheeling approach to launching and implementing new features without a concrete strategy for monetization. The post-IPO landscape is dotted with investors demanding ROI, leaving Facebook in a perpetual struggle to find new avenues for revenue sources. Despite the controversy of Facebook ads efficacy, a recent ComScore study helped to […]
Social Business as a Growth Strategy
It’s now common knowledge that to survive in business today means being social. A lot of the buzz on this topic feels like an urgent imperative for brand decision-makers (like it or not) when really, socializing business should be embraced as an exciting and viable strategy not just to survive, but to lean up for […]
Considerations for Sustainability Messaging and Social Media
Social and environmental responsibility remains an important part of communication strategy for today’s organizations, and now thanks to social media, there are more tools than ever to engage your audiences and share your message. While there are some specific risks involved, sustainability marketing and social media are a perfect match for each other in many […]
Content Strategy + Optimizing Channels
In March I attended the engrossing Q + A with Kristina Halvorson on Content Strategy. A recurring topic of conversation was the tension between repurposing content across multiple channels versus creating channel-specific user experiences with rich content. Content strategy is an odd beast since a cross-section of Information Architecture (IA), Copywriting, User Experience (UX), and […]
Facebook Case Study: How Hi-Tec USA Tapped Into What Inspires Their Facebook Fans
Hi-Tec is an outdoor shoe and apparel company with a focus on adventure, family, and outdoor living. Hi-Tec has was founded in 1974 in Shoeburyness, England introducing Britain’s all-time best selling sports shoe model, and has since flourished into an international company with a unique audience in multiple markets. Mambo Media created a dispatcher role to assist the Hi-Tec […]
Social Media Marketing Course at PSU
I’ve been asked to teach a Social Media Marketing course at Portland State University! We will be covering case studies about the Mambo Media methodology that we use with our clients every day, so the students will get an idea of how our methodology works in practice. Here’s the course description and a list of […]
