The Job’s Not Over Yet!
In my last blog post, I gave advice for carrying out a successful live tweeting event. Perhaps some of you even followed our client, Nutcase Helmets, to see how they fared at the Philly Bike Expo.
Calling All Troops!
Mambo is honored to have many amazing clients. Today we’re super excited as one of them, Portland’s helmet company Nutcase Helmets, put on their nuttiest gear and headed to Philadelphia for the Philly Bike Expo this weekend. Being successful at live tweeting doesn’t happen by just showing up at the event. Nutcase has an integrated […]
Administering Facebook Promotions Made Easier
In the past, Facebook’s rules have made it difficult for businesses to run promotional contests on their Facebook walls. To the joy of community managers everywhere, Facebook recently made drastic changes to their Page Terms, making it easier than ever for businesses to create and administer promotions. Here are some key changes Facebook has made […]
How to Serve Customers in Social Media
How to Serve Customers in Social Media From negative tweets to guests asking questions online, the idea of social customer service is alive and kicking. If you’re not listening to and responding to your customers on a daily basis, you’re missing the boat. Your customers are talking to you and about you – and they […]
Chipotle Hacks Their Own Twitter Account – was it worth it?
After Chipotle fake-hacked it’s own Twitter account, the social media world is up in arms. Was it beneficial? Was it a breach of trust for their customers? Either way, their immediate (perhaps temporary?) success cannot be denied. With a series of tweets such as, “Hi sweetie, can you please pick up some lime, salt, and […]
3 Steps to Encourage a Culture of Employee Engagement
We’re a competitive bunch at Mambo, and if you’re friends with one of us on Facebook and we have encouraged you to Like the Mambo page, there was a good reason for it – we wanted to WIN the “Who can get the most Facebook friends to Like Mambo?” contest! Social posts by employees from […]
Instagram Video Web Round Up: What You Need to Know for Your Brands
A couple weeks ago Instagram announced that video was going to be introduced to their platform. With more than 130 million users, it comes as no surprise that over five million videos were uploaded in the first 24 hours alone. Currently, 67% of the top brands in the world are on Instagram (i.e. Nike, MTV, Starbucks, […]
A Digital Community is Still a Community
Yes, it’s true. A group of people online, is still a group of people. And truthfully, it still follows the same general social rules to get things pumped up. That’s right, we’re talking about our crowd-raising, people-pleasing, effectively-communicating community managers. I think it’s safe to say the highly-developed people skills and relationship building techniques you […]
Think Tank: Next Gen Social
It’s tough enough keeping up with the massive proliferation of social media channels over the last few years. But what will marketing look like five years from now? Which trends will be important enough to impact marketing and our lives? Maybe more importantly, in terms of time and resource investment, what channels and trends can […]
Event Outreach: Questions to Ask When Choosing Social Influencers on Twitter
Many of you have learned about our Mambo methodology for thought leader identification, segmentation and engagement. You may even have read my previous blog post on event lead nurturing. This week, I have been managing thought leader (social influencer) outreach in Twitter for a client event, and I wanted to share how we approached event […]
