Like Yin and Yang: B2B Social Media and Search
The BtoB Magazine webinar on “Finding B2B Marketing Success Integrating Social Media and Search Marketing” was right up Mambo Media’s alley. Here are key takeaways from the Sept 16 event:
Facebook SEO: Personalization and Search
Last night, my husband’s cell phone rang and he didn’t recognize the caller’s number. Because he enjoys harassing telemarketers (and because he was being “funny”), he answered, “Hola.” There was a brief pause, then a recording came on in rapid-fire Spanish. Since the only word of Spanish my husband speaks is “Hola,” the telemarketer’s message wasn’t very effective. […]
Social Media: Should Small Businesses Train or Hire?
I recently answered this LinkedIn question and wanted to share my response with you: As a small business, do you want to be trained on how to use social media or hire a social media strategist to implement it for you? Great question, Cynthia. I manage an online marketing firm that specializes in social media […]
The Zen of an Audit
One of the first activities of Mambo’s Social Media program is the audit. With the audit we take a 20,000 feet view of a client’s marketplace, consumers, communication issues and competition in social media. We discuss what is working and what isn’t; where there is whitespace in the market; and how to capitalize on these […]
Hopping on the Twitter Train
Out of all social media tools, Twitter is probably the one that people have the most difficult time warming up to and understanding. It has a special quality that makes nearly anyone feel like they have no idea what they are doing. That was certainly the way I felt before I arrived at Mambo. During […]
Getting Started in Social Media: A Mambo checklist
Conversations about your brand are happening – whether you partake or not. What are customers and competitors saying? How can you differentiate your company from all that chatter? Where, online, are these conversations happening? Mambo has chosen ten social media techniques as business-critical for today’s marketplace. 1. Listen to Conversations on Social Media. Run a […]
