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Marketing Tips and Trends for 2018
Jan 18 2018

Modern Marketing Tips and Trends: Your Guide to Digital in 2018

Happy New Year from the team at Mambo Media!   Companies and brands are under pressure to build better, more meaningful relationships with their customers while keeping up with an ever-growing technology landscape. As a “teach to fish” agency, we empower people and teams to thrive in tomorrow’s business environment. Let our expert team help you get ready for a year of successful Modern Marketing in 2018 with these tips and predictions about how to respond to this year's new technology and trends.  If this first serving of snackable marketing tips leaves you hungry...

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Mar 23 2016

Is Your Website Mobile-Friendly? It Should Be.

Make no mistake about it, the future of search will be strongly tied to mobile activity. Google is pushing to ensure modern websites embrace mobile friendliness or they risk suffering the search ranking consequences.   Earlier this year, Google announced it would be introducing mobile-friendliness as a search ranking signal. The announcement was dubbed “Mobilegeddon” because of the anticipated widespread search implications for websites that were not optimized for mobile. While the company made some changes to mobile search results, many experts and critics have felt that the fear was exaggerated as...

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Feb 23 2016

AdWords Removes Right Sidebar Ads

  The SEM industry has been abuzz with AdWords’ recent decision to remove right sidebar ads. They’ve been testing this view for some time but last week confirmed the official removal which is currently being rolled out worldwide.   Why the Change, AdWords?   Nobody but Google really knows why they do what they do. They’ve always been deliberately mysterious about their actions when it comes to search, possibly fearing people will work the “system” should they share too much info. What we do know is Google has made a multitude of changes to the...

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Oct 18 2013

Google Hummingbird: Using Google+ for SEO

You may have read Greg’s Hummingbird blog post, which gives recommendations for updating your SEO and content strategies to keep up with the new algorithm. It appears that one of Google’s strategic goals in the design of its Hummingbird launch was to build the popularity of Google+ by increasing: the number of Google+ accounts the popularity of communities and hangouts the frequency of engagement (+1s and comments), and the quantity and quality of content posts. For each change instituted by the new Google algorithm, they’ve built in a way to improve your SEO using Google+:   Hummingbird Change What...

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Nov 15 2012

SEO Strategies to Survive Google Penguin

Feeling the cold of Google Penguin? You're not alone. Many businesses have noticed a significant hit to their search rankings after Google introduced the new Penguin algorithm change in April 2012. Tighter guidelines on website optimization and new rules on what constitutes spam, including changes to keyword usage and inbound links, have left many wondering if Penguin killed SEO. Nearly every day, a digital marketing journalist proclaims the death of SEO. This is not true today, nor will it be true next year. The rules of SEO have simply changed and...

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Aug 10 2012

What is VividWall? A Visual Aggregator

VividWall is a visual content social media aggregator. Billions of pieces of content are shared every day, and visual content is one of the fast growing segments within content marketing. Brands need easy-to-implement solutions to scan, monitor, moderate, curate and display visual content from the web in a manner that encourages engagement and sharing. VividWall makes this process seamless, intuitive and exciting. Platform-Agnostic Sharing Images are more shareable than text and often more effective at showing your story, as consumers are drowning in wordy content. User-generated content is one of the most...

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Nov 22 2010

Live Tweets from Future of Marketing

I virtually attended another Future of Marketing Virtual Conference put on by Sam Rosen of ThoughtLead.  Below is my attempt to capture the most provocative, instructional and useful takeaways.  This is only meant to whet the appetite.  To listen to the recording, which I highly recommend, go to http://futureofmarketing.com/.  A complete Twitter list of the speakers can be found here: http://twitter.com/#!/LyndonHaselhuhn/the-future-of-marketing-virtual-conference.

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Sep 15 2010

Facebook SEO: Personalization and Search

Last night, my husband’s cell phone rang and he didn’t recognize the caller’s number. Because he enjoys harassing telemarketers (and because he was being “funny”), he answered, “Hola.”

There was a brief pause, then a recording came on in rapid-fire Spanish. Since the only word of Spanish my husband speaks is “Hola,” the telemarketer’s message wasn’t very effective. But that’s not the point.

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Jul 14 2010

Social for Search: How to Fail

You’ve heard of the term “Social for Search,” right?  The idea is that your social media marketing efforts can be used to improve search engine rankings for your properties.  How?: 1.  Use a listening system to find keywords that are being used in your space 2.  Research those keywords and find others around them: What keywords are people actually using in searches? How are your competitors using keywords? What does recent trending look like for those keywords? 3.  When you’ve narrowed down your top keywords, use them everywhere in your social media marketing content. Sounds like a...

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