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Marketing Tools Tag

Aug 08 2014

Increase Social Advertisement Efficiency with A/B Testing!

Today’s social media profile users are inundated with posts, tweets, and messages, content and of course ads. So how do you break through the clutter? How do you capture enough attention to get users to click on your content, your ad and finally how do you get them to convert or take a desired action? Simple, you optimize everything! Although best practice will help you create a better post, tweet or ad, it won’t allow you to completely optimize it for your audience. The only way to truly optimize is to...

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Apr 09 2014

How To Create an eBook

An eBook is any publication that can be read on a computer or other type of electronic device. They are not only a great mechanism for sharing information that can be utilized on several different platforms, but they are also a great source for engagement. For example, the standard eBook is shared and distributed into 4-7 blog posts, 1-2 infographics, one email campaign (which can be amplified with marketing automation software) and over 200 social media posts! There are four primary steps to creating an eBook. First: figure out the purpose...

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Jul 02 2013

VividWall at PSU CEPE

Portland State University's Center for Executive and Professional Education (CEPE) is part of Portland State University's School of Business Administration and is a leading provider of executive and professional education in the Portland metro area. After relocating to the modern 1500 SW St Ave. Suite 100B, CEPE wanted to provide both visitors and students with a deeper connection and understanding of the social conversations, industry articles and student successes in a visually engaging and captivating manner. Mambo Media's VividWall social slideshow solution combines CEPE's tweets and Facebook posts and displays them on...

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Oct 29 2012

Position Your Outbound Marketing Programs To Take Flight

To position an outbound marketing program for maximum ROI, strategic planning and set-up is essential before the execution phase. Start with a clear definition of your client’s goals and budget. Identify audience segments and channels where they live. Conduct an audit for keywords, phrases, hashtags, competition and thought leaders by vertical. Initiate an ongoing listening system for content farming and social signals that uncover opportunistic engagement (or mitigation). Optimize or build social assets (channels, branding, SEO, PPC, etc.). Finally, consider a UX review and content audit of an existing landing page to optimize conversions. This is not...

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Sep 04 2012

Building Trust in Your Mobile Relationship

Would you invite a stranger into your house, to join you for dinner, ride in your car, attend your work meetings?  Probably – hopefully – not.  Certainly  you wouldn’t invite them to sleep next to you, ever-present on your nightstand.  But, with smart phones and mobile devices going everywhere you go, this is the level of intimacy you build with customers through mobile marketing.  This is a relationship marketers need to respectfully cultivate in order to be successful.   Marketing tools and channels are evolving toward accessing and using more data, not...

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Aug 10 2012

What is VividWall? A Visual Aggregator

VividWall is a visual content social media aggregator. Billions of pieces of content are shared every day, and visual content is one of the fast growing segments within content marketing. Brands need easy-to-implement solutions to scan, monitor, moderate, curate and display visual content from the web in a manner that encourages engagement and sharing. VividWall makes this process seamless, intuitive and exciting. Platform-Agnostic Sharing Images are more shareable than text and often more effective at showing your story, as consumers are drowning in wordy content. User-generated content is one of the most...

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Aug 22 2011

Will Adobe Flash Survive the Era of the Mobile Internet?

Adobe vs. CSS Savvy web designers continually produce beautiful, elegant designs that play to the strengths of their medium. For designers that want pixel-perfect control over their designs, the only go-to for most of that time has been Adobe’s Flash platform. Lately, Adobe has taken a lot of flack over their proprietary design tool. To its credit, Flash has had clear benefits over CSS for many designers, but since the advent of CSS3 and HTML5, standards-compliant designing for the web has come into its own. Can Flash still boast those benefits,...

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Feb 04 2011

Why Jumo? Social Networking for Nonprofits

Jumo is worth testing if you are a non-profit. For starters, it’s not just another social network that will further stretch your resources. Beyond the initial setup, Jumo requires almost no maintenance. Your activity on other social networks such as Twitter and Facebook feed your supporter’s Jumo homepage and email updates. Jumo’s true appeal to supporters is yet to be revealed (the site only launched last month) but contrary to criticism, Jumo doesn’t just reoffer functionality other non-profit focused sites already have. The Facebook app Causes, is who I’ve most often...

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Jan 18 2011

How to Get Started on Quora

A friend of mine who owns a small business recently asked, “I was so proud when I figured out how to interact with people on Twitter and Facebook. Now am I supposed to be doing something on Quora?” We discussed her goals and how she felt about spending some time at “the place people go when they want to find answers.” Of course, that brings up the fear of how easily time can disappear when you fly into the vortex of social networking sites. This tweeter eloquently described my concerns from...

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