Increase Social Advertisement Efficiency with A/B Testing!
Today’s social media profile users are inundated with posts, tweets, and messages, content and of course ads. So how do you break through the clutter? How do you capture enough attention to get users to click on your content, your ad and finally how do you get them to convert or take a desired action? […]
How To Create an eBook
An eBook is any publication that can be read on a computer or other type of electronic device. They are not only a great mechanism for sharing information that can be utilized on several different platforms, but they are also a great source for engagement. For example, the standard eBook is shared and distributed into […]
Position Your Outbound Marketing Programs To Take Flight
To position an outbound marketing program for maximum ROI, strategic planning and set-up is essential before the execution phase. Start with a clear definition of your client’s goals and budget. Identify audience segments and channels where they live. Conduct an audit for keywords, phrases, hashtags, competition and thought leaders by vertical. Initiate an ongoing listening […]
Building Trust in Your Mobile Relationship
Would you invite a stranger into your house, to join you for dinner, ride in your car, attend your work meetings? Probably – hopefully – not. Certainly you wouldn’t invite them to sleep next to you, ever-present on your nightstand. But, with smart phones and mobile devices going everywhere you go, this is the level […]
What is VividWall? A Visual Aggregator
VividWall is a visual content social media aggregator. Billions of pieces of content are shared every day, and visual content is one of the fast growing segments within content marketing. Brands need easy-to-implement solutions to scan, monitor, moderate, curate and display visual content from the web in a manner that encourages engagement and sharing. VividWall […]
Will Adobe Flash Survive the Era of the Mobile Internet?
Adobe vs. CSS Savvy web designers continually produce beautiful, elegant designs that play to the strengths of their medium. For designers that want pixel-perfect control over their designs, the only go-to for most of that time has been Adobe’s Flash platform. Lately, Adobe has taken a lot of flack over their proprietary design tool. To […]
Yahoo Pipes in Transition: A New Sales Model?
Here at Mambo Media, we have had occasion to use a free app developed by Yahoo called Pipes (pipes.yahoo.com). Pipes is a clever system for aggregating, sorting and filtering content from the web using an easy-to-learn interface that allows wide-ranging customization.
Why Jumo? Social Networking for Nonprofits
Jumo is worth testing if you are a non-profit. For starters, it’s not just another social network that will further stretch your resources. Beyond the initial setup, Jumo requires almost no maintenance. Your activity on other social networks such as Twitter and Facebook feed your supporter’s Jumo homepage and email updates. Jumo’s true appeal to […]
How to Get Started on Quora
A friend of mine who owns a small business recently asked, “I was so proud when I figured out how to interact with people on Twitter and Facebook. Now am I supposed to be doing something on Quora?” We discussed her goals and how she felt about spending some time at “the place people go […]
Why You Should Give Tumblr a Tumble: My 5 Favorite Features
Tumblr is turning from a niche community of artists into a genuinely useful platform and social network full of brilliant writers, awesome blogs and big name brands. Some popular brands on Tumblr are; Travel Channel, Mashable, The New Yorker, FourSquare and Life to name a few. A few of the main selling points of Tumblr are:
